Surveying runners of all abilities
Accelerate Associates surveyed runners of all abilities on behalf of Loughborough University
Philippa Bevan
Care home clinical skills training needs research
Accelerate developed a survey to identify the key determining factors driving demand for clinical skills training in the care home sector.
Assessing the healthcare market for a plumbing innovation
Rotarad Ltd required a plumbing innovation market assessment survey. Rotarad manufactures a patented rotating valve kit for radiators which enables new or existing radiators to be rotated down to floor level for cleaning and decorating purposes – without having to remove or drain the radiator. The accessibility to the back of the radiator allows for … Read more
Client anonymity and GDPR
A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients or … Read more
RAFI TONE innovation survey case study
In this case study, we discuss surveying innovation impact on asthma control in young children. Asthma is the most common lung condition in children in the UK, affecting around 1 in 11 children. Although there is no cure for asthma, it can usually be controlled through the use of medications which are normally in the … Read more
Assistive technology for dementia care
It is estimated that 850,000 people are living with dementia in the UK. In this case study, we discuss assessing the market for an assistive technology for dementia care. Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care. The challenge … Read more
Testimonials: Capturing the full story
I have lost count of the number of client testimonials that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it is often all too tempting to … Read more
Market Research: Supporting new product development choices
Good quality market intelligence helps to reduce the risks associated with new product development projects by helping businesses to understand their potential customers, the competitive environment and market dynamics such as typical routes to market. At Accelerate, we believe firmly in generating actionable market intelligence to support business decision making. We regularly conduct projects utilising … Read more
Knocking on virtual doors
In this article, we discuss how LinkedIn is increasingly replacing work-based travel and face-to-face business development activities. Travel, whether to meet with existing clients and prospects, attend exhibitions or networking events, enables essential activities that help businesses to grow. At Accelerate, we are keenly aware of how much valuable time it takes to get around … Read more
New product market research
New product market research for a new-to-market healthcare product is a core speciality at Accelerate. In this example, we researched the market for a product to aid the symptoms of diplopia. Diplopia, more often referred to as double vision, is a common complaint with an estimated 850,000 people suffering from the condition in the U.S.A … Read more
