Accelerate exhibiting at the Innovation Day
Accelerate Associates will be exhibiting at the Medilink Midlands Innovation Day, the inaugural region-wide event for the Life Sciences Market.
The changing UK digital landscape
B2B companies need to review how users will experience their company on social media; the preferred channel for researching brands.
7 tips to host a successful webinar
Our top 7 tips to host a successful webinar will ensure that your next webinar stands out from the crowd in 2021.
Are you suffering from digital fatigue?
Are you starting to suffer from digital fatigue? Is your diary full of TEAMS and Zoom invites? In a world that has been turned upside down in the last year,…
Of superheroes and food banks
Over the past few years, Accelerate Associates has supported our local food bank, run by Stone Community Hub – and they are all superheroes!
New Biomedical Catalyst funding
New funding from Innovate UK’s latest Biomedical Catalyst Call is now available to boost healthcare and life science technology company R&D.
Responsible innovation guidance launched
BSI has recently published a new publicly available specification (PAS) on responsible innovation, recommending the use of market research.
Food Supplements Market Research Report
Accelerate Associates has published a new food supplements market research report that provides a unique insight into consumer use of food supplements in the UK.
Client anonymity and GDPR
A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the…
Testimonials: Capturing the full story
I have lost count of the number of client testimonials that we have worked on over the last 20 years and it is still true to say that testimonial articles…
Market Research: Supporting new product development choices
Good quality market intelligence helps to reduce the risks associated with new product development projects by helping businesses to understand their potential customers, the competitive environment and market dynamics such…
Knocking on virtual doors
In this article, we discuss how LinkedIn is increasingly replacing work-based travel and face-to-face business development activities. Travel, whether to meet with existing clients and prospects, attend exhibitions or networking…
Customer satisfaction surveys and ISO 9001
Accelerate Associates delivers customer satisfaction surveys for a variety of B2B customers in the medtech and science sectors. Customer surveys are a vital tool in the ISO 9001 quality management…
Healthcare flooring and infection control
A recent market research project has seen the team at Accelerate Associates researching the healthcare flooring market. The aim of the research was to better understand items that are regularly…
E-Learning trends
There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online…
The changing face of B2B e-commerce
As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market…
Using video to tell your story
An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how…
Managing Distributors
Appointing a distributor can provide valuable access to a market – whether a specific segment or geography as they will have well developed sales channels and customer networks. Managing distributors…
The medical technology market is ripe for innovation
What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical technology markets. Specifically, we have been at the coalface…
Market Research Sampling
Any company or organisation involved with market research has to have a good understanding of statistical market research sampling in order to be able to claim an accurate representation of…
