Client anonymity and GDPR

client anonymity

A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients or … Read more

Testimonials: Capturing the full story

I have lost count of the number of client testimonials that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it is often all too tempting to … Read more

Market Research: Supporting new product development choices

Good quality market intelligence helps to reduce the risks associated with new product development projects by helping businesses to understand their potential customers, the competitive environment and market dynamics such as typical routes to market. At Accelerate, we believe firmly in generating actionable market intelligence to support business decision making. We regularly conduct projects utilising … Read more

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