Testimonials: Capturing the full story

I have lost count of the number of client testimonials that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it is often all too tempting to … Read more

The changing face of B2B e-commerce

As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets. Some of these trends are … Read more

Using video to tell your story

An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social media platforms like Instagram and … Read more

The medical technology market is ripe for innovation

What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical technology markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging, medical devices, laboratory consumables, food … Read more

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