Marketing communications research plays a central role in increasing the effectiveness of the marketing communications strategy of a company.
Accelerate Associates marketing research services gather market opinion and intelligence from your perspective market(s) in order to develop targeted and relevant messages for your product or service. The research also aids selection of appropriate marketing channels such as advertising and digital opportunities, to access your target audience and meet your sales objectives.
Marketing communications research enables companies to make informed decisions about the media and marketing opportunities they select; thus reducing risk and wasted effort whilst improving the return on investment of the marketing budget. For some organisations, marketing communications research delivers cost savings if redundant or poor performing marketing channels are identified.
Marketing research also provides feedback from your target audience where the optimal messages for your product(s) can be tested. Market feedback can be used to develop a model for your communications strategy that is based on your target customer segments.