Dr Weigert UK Ltd, is the UK subsidiary of Chemische Fabrik Dr. Weigert GmbH & Co. KG, which was established over a century ago and is one of the leading European manufacturers of medical, laboratory and kitchen decontamination products.
The brief
After establishing the subsidiary in 2008, Dr Weigert UK Ltd needed to raise awareness of the company, its
products, services and expertise in the UK and Irish markets.
Our approach
Accelerate Associates implemented a media relations and marketing campaign in the UK and Ireland to demonstrate Dr Weigert’s longevity in the market, the breath of products in the company portfolio and their world-renowned expertise in the field of medical and laboratory decontamination as proven by the parent
company.
Accelerate Associates holds regular meetings to identify story and content opportunities, generate campaign ideas and to develop strategies for market development.
Testimonial
“Accelerate was selected in the most part due to their experience within the medical and laboratory fields and because of their firm understanding of the products we manufacture and deliver to the market.”
General Manager, Dr Weigert UK Limited.
Support provided
Accelerate delivers tactical marketing communications support including:
- PR, case studies and depth articles demonstrating Dr Weigert’s expertise in detergent formulation.
- Depth customer interviews to produce case studies, testimonials and return on investment data.
- B2B social media management of Dr Weigert UK’s LinkedIn and twitter accounts
- Strategic marketing communications planning and strategy.
In additional to marketing communications support, Accelerate also delivers ad hoc market research projects to explore new market opportunities.
Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors.
