Using video to tell your story

An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social media platforms like Instagram and … Read more

Improving market adoption of innovative medical devices

Accelerate Associates regularly examines the potential market opportunity for novel medical devices and diagnostic tools. The next stage is to take the product to market. There are generally five characteristics that affect the rate of adoption of innovative products. These are: Relative advantage: What benefits the innovation provides the user over existing technology Compatibility: How … Read more

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