It is estimated that 850,000 people are living with dementia in the UK. In this case study, we discuss assessing the market for an assistive technology for dementia care.
Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care.
The challenge
Accelerate was contracted to assess the viability of launching a new wearable assistive technology for dementia into the UK market.
Customer Testimonial
“The market research report exceeded our expectations; it was thorough and independent and validated our own research. This clarified market competitors and what we should focus on as our next steps. The report has been reviewed by a number of peers and their feedback has been encouraging.” Michael Jacob, TigTag Solutions Limited.
The approach
Accelerate conducted primary research to ascertain the market potential for an entry level assistive technology device and to define the route to market.
In depth interviews were conducted with care home managers to assess the market potential in the care home sector. Accelerate also interviewed carers of dementia patients to understand the home care assistive technology market and gain feedback regarding the features of the device.
An online and postal survey gathered intelligence regarding awareness of assistive technology products in the general adult population and provided feedback on TigTag Solution’s product concept.
Results
Accelerate Associates identified the most likely purchasers of the TigTag product and provided advice on the optimum method(s) for promoting a new dementia care assistive technology to the relevant market segments.
Secondary research identified potential competitors in the assistive technology market and Accelerate provided recommendations for the further development of the TigTag product based on current market products and future trends within the industry.
Philippa Bevan has over 25 years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.
