Responsible innovation guidance launched
BSI has recently published a new publicly available specification (PAS) on responsible innovation, recommending the use of market research.
Surveys
Client anonymity and GDPR
A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients or … Read more
