Technical product marketing

Accelerate Associates provides technical product marketing support to Synetica, an expert supplier of air, energy and asset monitoring technologies.

Established in 2008, Synetica’s UK manufactured monitoring solutions have expanded to include products to ensure buildings are fully compliant with the latest WELL™ Standard air quality measurement requirements as well as vape and cigarette smoke detectors.

Their products are installed in a diverse range of environments ranging from nuclear power plants and military installations to exhibition centres, airports and prestigious office blocks.

The brief

The management team at Synetica required product marketing support to increase awareness of their latest innovations in new and existing markets in order to attract new customers and distributors worldwide.

Following a rebranding exercise, the company wished to expand and develop use of multi-channel marketing platforms to drive enhanced brand and capability awareness.

Accelerate marketing support

Accelerate Associates provides flexible marketing communications support to the senior leadership team at Synetica.

Accelerate implemented a global marketing campaign using a mixture of industry events, web, PR and social media to demonstrate Synetica’s longevity in the market, breadth of products in the company portfolio and their world-renowned expertise and capability in manufacturing monitoring systems for the building and facilities management markets.

Regular marketing meetings identify new customer and application stories, generate new promotional ideas and inform strategies for market development.

Accelerate ensures news is shared on a variety of platforms in a timely manner utilising online websites as well as relevant social media platforms. New literature has been developed in line with the new company brand and ever-increasing product range.


We are really pleased with the marketing service delivered by Accelerate. The key benefit has been their ability to get up to speed with the technicalities of our products and the markets in which we operate.

Sean Williams, Director


  • Development of distributor driven sales, via the identification of new distributors for new geographies and new products and markets.
  • Redesign and writing of user guides and technical product marketing literature to support sales.
  • Increasing brand recognition and a consistency in the marketing approach.
  • Regular and timely social media posts communicating events, new product launches, company news and recent projects.
  • Development of video user guides for key product groups.

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