Accelerate provides flexible marketing support to companies operating in scientific or medical markets. Covesion Limited is a leading player in the global photonics market. A spin-out from the University of Southampton, the company manufactures magnesium doped, periodically poled lithium niobate (MgO:PPLN) crystals and waveguides for highly efficient, non-linear, frequency conversion.
The brief
Since being established in 2009, Covesion has grown and evolved, researching new applications for PPLN technologies and continually developing innovative products to add to their portfolio. To reflect their expertise and market position, Covesion wanted a new, refreshed and more modern look.
We were tasked with developing a new brand for the company that would reflect the technical nature of the business and the highly scientific markets they operate in. At the same time the logo and overall branding needed to be practical and flexible enough to be utilised across a range of on- and off-line platforms.
Delivering marketing support
We provide flexible marketing support to Covesion ranging from producing white papers to B2B social media management. To deliver the re-brand, Accelerate developed a detailed creative design brief, working collaboratively with a designer to deliver a new brand and style guide for Covesion.
Testimonial
“We were delighted with the company re-brand. Our logo not only reflects the company we are now but also alludes to our rich history and background in the photonics market.
Accelerate also provided practical support in terms of how the branding should appear, how it should be used and a checklist for all products and marketing literature that needed to incorporate the new style.”
CEO, Covesion Limited
Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors.
