Do you need social media management? There are now 3.91 billion social media users worldwide (Wearesocial) with 49% of the total global urban population engaging with some sort of social media. As the number of users continues to grow, having a social media presence has never been as important for businesses.
Benefits of social media for B2B companies
Social media activity supports other elements of your online marketing strategy such SEO or PPC as well as potentially drawing a new audience to your business or helping to better engage with and understand existing markets
I don’t have the time!
Let Accelerate Associates take the strain. Our social media management service means we will devise objectives and a social media strategy for your business, selecting the appropriate channels, producing, and scheduling content and reporting insights and trends such as website traffic generated.
We are in the B2B space, why should we use social media?
Although you may sell your services or products to other businesses, people do business with people…and huge numbers of them are using social media. Both LinkedIn and twitter have over 28 million UK users each, with Instagram a close second with 25 million UK users (correct April 2020). Social media provides additional opportunities for people to get to know about your business.
At Accelerate, we help businesses in the medtech and laboratory supplies sectors reach their digital marketing objectives.
To ensure your posts attract attention, we use a combination of custom graphics, stock photography and materials provided by our clients. Posts are created in advance for your approval so you can control what is posted to your social media accounts.
Isn’t video the way to go now?
Video posts are most likely to result in engagement on social media. We can create social videos using materials such as presentations, stock photography and videography to produce short videos.
We also work with a high-quality videographers and can recommend suppliers to clients looking for corporate video production services.
We don’t have many followers or connections on social media, how can you help?
We have been managing business development opportunities for clients for several years on LinkedIn. To help build up connections for CEOs and Sales Directors, we profile potential connections on LinkedIn that match your “ideal customer” profiles. On approval from our clients we issue a personalised connection request to steadily build up connections. This in conjunction with posting engaging content on LinkedIn will drive your social media reach.
We also help to build and engage with relevant stakeholders on other relevant social media channels, building an organic base of followers with a genuine interest in your company and its products and services.