Shifting roles in medication prescribing

Pharmacy prescribers are increasingly involved in drug administration as well as prescribing whereas clinicians are increasingly removed from the decision of how to deliver medication. This was a key finding in a recent Accelerate survey of hospital nurses, nurse prescribers, hospital pharmacists and pharmacy prescribers. With shifting roles, a key benefit of using nurse prescribers … Read more

Grant funding and market research

Marketing and market research activities are not always subject to grant funding but in recent years there have been increasing opportunities to leverage funding for market research that feeds into the R&D activities of a product development process. Accelerate provides bespoke market research solutions to aid commercial decision making in the medical technology and laboratory … Read more

Anaesthesia Technology Market Assessment

Introduction Accelerate Associates delivered a global anaesthesia technology market assessment for SageTech Medical Equipment Ltd. SageTech specialises in the development of patented technology to reduce the environmental and financial costs associated with anaesthesia. The Brief SageTech required a global market assessment of the anaesthesia market to be completed in a specified timeframe. The main aim … Read more

Identifying Potential Licensees

Identifying potential licensees often forms part of our route-to-market assessments. Accelerate Associates regularly delivers bespoke market research intelligence to support University enterprise activities. The Brief A university academic had developed a novel design for a medical device commonly used in ultrasound guided surgery. The University required support to examine the global market for similar devices … Read more

Laboratory Diagnostics Customer Survey

Accelerate Associates delivered a multi-national customer survey for Mast Group Ltd. Mast is a leading supplier of microbiology and immunology products that are supplied to more than 40 international markets. The Brief Mast Group required a customer survey that could be delivered concurrently across all client countries within a required time frame. The overall aim … Read more

Customer centric marketing

Customer centric marketing puts customer needs and interests at the heart of your marketing activities. It is about prioritizing customers over any other factor and requires solid data about customer behaviour and expectations. Accelerate Associates regularly undertakes customer satisfaction surveys for a variety of client types across the science and medical technology sector. From small … Read more

Walking Works Wonders!

Accelerate Associates are currently working in collaboration with Loughborough Universities, School of Sport, Exercise and Health Sciences promoting the Walking Works Wonders intervention for the workplace. The Walking Works Wonders intervention was developed by Professor Cheryl Haslam, Professor of Health Psychology and Director of the Work and Health Research Centre at Loughborough with the aim … Read more

Packaging Industry Customer Satisfaction Surveying

A global player in the packaging industry. Specialising in the manufacture of dispensers, the company supplies a number of markets including: Pharmaceutical Health Salon and Spa Food The company is pushing hard to acquire market share. The Brief The client had identified a need to provide a more robust customer satisfaction monitoring process in line … Read more

Medical Devices Primary Market Research

Accelerate Associates was approached by MarchantCain Limited, development lead in a collaborative project to develop the Mediche diabetes management system . Mediche is the brainchild of a busy diabetic restauranteur who, together with MarchantCain Limited, EPX Limited and The Rich Media Company, has formed the Mediche company to take the idea to market. The Brief … Read more

Sales Channel Research

Spain based STE Pharma Systems produces product and cosmetic packaging solutions. The company wanted to identify distribution channels in the UK for a new product due to be launched in 2010. Lluis Salvador, Director STE Pharma Systems, Process Development said: “We selected Accelerate Associates as their research proposal was straightforward, easy to understand and would … Read more

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