Introduction
Many powered wheelchairs use heavy, out-dated technology and come with an out-dated, often complacent, customer experience.
Accelerate Associates was appointed by Freedom One Life to examine the structure of the powered wheelchair market.
The Challenge
The client required a market assessment of the powered wheelchair market across the UK, Norway, Sweden, Germany and USA.
The assessment included identifying leading models of powerchairs that are suitable for indoor and outdoor use, typical selling prices, market size and sources of funding for powered wheelchairs.
A detailed analysis of the UK powered wheelchair distributor network was also undertaken to identify leading distributors and suppliers in the market.
Our Approach
Secondary research was conducted in local language of each of the 4 overseas markets to identify market intelligence regarding size, structure and funding mechanisms.
Primary research was used to identify distributors and to establish their competency/knowledge of powerchairs and to discuss pricing structures. Product and company information was also sought from each of the leading manufacturers in the powered wheelchair market.
Results
Accelerate Associates delivered a market assessment that included an overview of market attractiveness across Europe and a detailed competitor analysis including intelligence on leading manufacturers such as Permobil, Invacare and Drive Medical. Typical information included sales estimates, distribution and company structure.
In addition to establishing popular models of powerchair, Accelerate also collated information on the structure of the UK mobility aids distribution market.
Philippa Bevan has over 25 years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.
