Assessing the healthcare market for a plumbing innovation

plumbing innovation market assessment

Rotarad Ltd required a plumbing innovation market assessment survey. Rotarad manufactures a patented rotating valve kit for radiators which enables new or existing radiators to be rotated down to floor level for cleaning and decorating purposes – without having to remove or drain the radiator. The accessibility to the back of the radiator allows for … Read more

Client anonymity and GDPR

client anonymity

A common issue that arises when assessing the market for an innovation is managing client anonymity and whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients or … Read more

RAFI TONE innovation survey case study

In this case study, we discuss surveying innovation impact on asthma control in young children. Asthma is the most common lung condition in children in the UK, affecting around 1 in 11 children. Although there is no cure for asthma, it can usually be controlled through the use of medications which are normally in the … Read more

Assistive technology for dementia care

It is estimated that 850,000 people are living with dementia in the UK. In this case study, we discuss assessing the market for an assistive technology for dementia care. Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care. The challenge … Read more

Customer satisfaction surveys and ISO 9001

Accelerate Associates delivers customer satisfaction surveys for a variety of B2B customers in the medtech and science sectors. Customer surveys are a vital tool in the ISO 9001 quality management process. For companies to survive in the long term, they need to sell products and services that customers want. Technological improvements mean that companies run … Read more

Healthcare flooring and infection control

A recent market research project has seen the team at Accelerate Associates researching the healthcare flooring market. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause. One of the team here at Accelerate … Read more

E-Learning trends

There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online tutorials from various marketing and training portals to support our CPD. We have also engaged with online teaching packages which are modular and can be … Read more

Market Research Sampling

Any company or organisation involved with market research has to have a good understanding of statistical market research sampling in order to be able to claim an accurate representation of any given population. Typically, the larger your sample size, the more likely it will be that your respondents’ answers will reflect the whole population. Usually … Read more

Bumblebee Pollen Substitute

Honey Bee

Newcastle University wished to commission a piece of research to ascertain the need or willingness of the bumblebee producers to use a bumblebee pollen substitute as opposed to the current honeybee collected pollen. The challenge Bumblebees have been reared commercially since 1987 for the pollination of a range of soft fruits grown in poly-tunnels and … Read more

Structure of the mobility aids market

Mobility aids, such as scooters and powered wheelchairs, are being used increasingly in the global market. The current estimated compound annual growth rate is 3-4%. In the UK, mobility equipment are normally sold through regional distributors. There are an estimated 1900 mobility product suppliers in the UK. The majority of the UK mobility equipment supply … Read more

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