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A recent market research project has seen the team at Accelerate Associates researching the healthcare flooring market. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause. One of the team here at Accelerate … Read more
There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online tutorials from various marketing and training portals to support our CPD. We have also engaged with online teaching packages which are modular and can be … Read more
As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets. Some of these trends are … Read more
An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social media platforms like Instagram and … Read more
Appointing a distributor can provide valuable access to a market – whether a specific segment or geography as they will have well developed sales channels and customer networks. Managing distributors requires active effort on behalf of the manufacturer. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. … Read more
What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical technology markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging, medical devices, laboratory consumables, food … Read more
Any company or organisation involved with market research has to have a good understanding of statistical market research sampling in order to be able to claim an accurate representation of any given population. Typically, the larger your sample size, the more likely it will be that your respondents’ answers will reflect the whole population. Usually … Read more
Mobility aids, such as scooters and powered wheelchairs, are being used increasingly in the global market. The current estimated compound annual growth rate is 3-4%. In the UK, mobility equipment are normally sold through regional distributors. There are an estimated 1900 mobility product suppliers in the UK. The majority of the UK mobility equipment supply … Read more
Accelerate Associates, a scientific marketing consultancy, has researched the structure of healthcare markets in selected geographical areas including Australia, China, Iberia, Scandinavia, U.A.E and the U.S.A, in order to determine: how the healthcare markets operate in relation to breast cancer screening; how breast cancer screening and diagnostic mammography is funded; and to develop an understanding … Read more
Nutritional support is necessary for many hospitalised patients who should not, cannot or will not eat. Parenteral nutrition (PN) utilises specially formulated mixtures containing lipids, emulsions, and sources of nitrogen, electrolytes, vitamins, trace elements and sufficient calories to sustain a patient. PN is delivered directly into the patient’s bloodstream via a central venous catheter. Accelerate … Read more
