Accelerate Associates, the market research agency for the medical technology, bioscience and laboratory industries, based at Biocity, Nottingham, has recently completed a Market Assessment for ViVO Smart Medical Devices Ltd, designers and manufacturers of the Pupiloscope™.
“The Pupiloscope™ is an electronic hand held diagnostic tool specifically designed to measure pupil size and response rate in order to assess patients’ neurological status” explains Philippa Bevan, Partner at Accelerate Associates. “ViVO Smart Medical Devices approached us in the first instance to help them quantify the market for the device, determine price points, gather expert clinical opinion and identify routes to market and potential sales partners. After the market assessment had been completed we then focused on producing a viable Marketing Strategy detailing strategic and tactical marketing tools to enable ViVO to launch the Pupiloscope™.”
David Wright, Managing Director at ViVO Smart Medical Devices Ltd commented: “We approached Accelerate after speaking with them initially at the Medilink East Midlands Innovation Day last year.”
David continued: “The Accelerate team has been an invaluable resource, gathering market intelligence enabling us to make informed decisions on the marketing of Pupiloscope™ to the NHS and global healthcare market. They went the extra mile to complete strategic milestones and have a strong commercial outlook that supported our business growth plans. Indeed, the Accelerate team has proved to be such an invaluable resource that we have since formed a collaboration partnership so ViVO and Accelerate can collectively provide unified market research, new product development and manufacturing services to enable and support clinicians, the NHS and the MedTech industry to develop and commercialise new medical device ideas and technologies.”
Accelerate Associates specialises in providing marketing consultancy and bespoke market research services to the laboratory and medical technology markets to aid business decision making.
For more information on Accelerate Associates, please contact Philippa Bevan on 01785 747 102.
Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors.
