The Care Training Company Limited provides clinical and care based training to domiciliary care providers, nursing homes and nurse agencies. The company required a care home clinical skills training needs research project.
Clinical skills training is delivered either face-to-face or through blended techniques with private study. The company also provides train-the-trainer programmes and provides training packages for in-house trainers to use.
The Challenge
To develop a market research survey to identify the key determining factors driving demand for training in the care home sector and to better understand expected levels of employee engagement with training from the client (employer) perspective.
The Approach
Accelerate developed a primary research survey of Care Home Groups, Care Training Company customers and website enquirers who had not yet proceeded to make a booking to ascertain the reasons driving demand for training within their organisation.
In depth interviews were conducted with all survey participants.
Testimonial
“I have had a great experience working with Philippa and Katherine through the Keele Business Bridge project. I am new to market research and they always explained things in a way that I could easily understand and get involved with. They listened to my aims for the market research and tailored the questions and method for me to get the maximum results. Our meetings were always lots of fun and Philippa and Katherine were exceptional in keeping me updated with progress. Throughout the whole process they were interested in me, my business and getting enough data through to help my business growth. The market research results were presented beautifully in a very easy to understand format which I have been able to use to help with my marketing strategy. Due to the research results I am using methods of marketing which I may not of considered otherwise. I couldn’t recommend Accelerate Associates enough.”
The Results
Accelerate Associates delivered a report detailing key drivers for implementing clinical skills training in the care home market and an assessment of how the care home market identifies skills gaps. The report also discussed employer expectation regarding employee engagement with external training opportunities. Added-value intelligence regarding how care home groups search and select external training providers was also identified during the course of the survey.
Philippa Bevan has over 25 years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.
