Market Research: Supporting new product development choices
Good quality market intelligence helps to reduce the risks associated with new product development projects by helping businesses to understand their potential customers, the competitive environment and market dynamics such…
Knocking on virtual doors
In this article, we discuss how LinkedIn is increasingly replacing work-based travel and face-to-face business development activities. Travel, whether to meet with existing clients and prospects, attend exhibitions or networking…
Customer satisfaction surveys and ISO 9001
Accelerate Associates delivers customer satisfaction surveys for a variety of B2B customers in the medtech and science sectors. Customer surveys are a vital tool in the ISO 9001 quality management…
Healthcare flooring and infection control
A recent market research project has seen the team at Accelerate Associates researching the healthcare flooring market. The aim of the research was to better understand items that are regularly…
E-Learning trends
There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online…
The changing face of B2B e-commerce
As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market…
Using video to tell your story
An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how…
Managing Distributors
Appointing a distributor can provide valuable access to a market – whether a specific segment or geography as they will have well developed sales channels and customer networks. Managing distributors…
The medical technology market is ripe for innovation
What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical technology markets. Specifically, we have been at the coalface…
Market Research Sampling
Any company or organisation involved with market research has to have a good understanding of statistical market research sampling in order to be able to claim an accurate representation of…
Structure of the mobility aids market
Mobility aids, such as scooters and powered wheelchairs, are being used increasingly in the global market. The current estimated compound annual growth rate is 3-4%. In the UK, mobility equipment…
Patient Information management in the digital age
Accelerate Associates has recently conducted a market assessment survey for developer Health2Works Ltd; a company specialising in producing web and mobile applications that help NHS and local government organisations support patients and clients.
Business Bridge tender success for Accelerate Associates
Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.
Cancer screening and health systems research
Accelerate Associates, a scientific marketing consultancy, has researched the structure of healthcare markets in selected geographical areas including Australia, China, Iberia, Scandinavia, U.A.E and the U.S.A, in order to determine:…
Celebrating 10 years in business
The team at Accelerate Associates is celebrating 10 years in business this week! In that time we are proud to have helped save the bee (just a little bit), enabled…
Complications of nutritional support
Nutritional support is necessary for many hospitalised patients who should not, cannot or will not eat. Parenteral nutrition (PN) utilises specially formulated mixtures containing lipids, emulsions, and sources of nitrogen,…
Shifting roles in medication prescribing
Pharmacy prescribers are increasingly involved in drug administration as well as prescribing whereas clinicians are increasingly removed from the decision of how to deliver medication. This was a key finding…
Grant funding and market research
Marketing and market research activities are not always subject to grant funding but in recent years there have been increasing opportunities to leverage funding for market research that feeds into…
Accelerate interviews healthcare professionals about fussy eaters
A wide variety of care givers and clinicians are often involved in the health and wellbeing of young children who are described as “fussy eaters.” Accelerate Associates has recently completed…
The business end of science
Accelerate Associates gave a lecture at Birmingham University’s, School of Biosciences this week, as part of their two day, Funding Science course. The course is run for Master’s students wishing…
