Lead generation and content marketing for innovation-led B2B companies
Build visibility. Generate quality leads. Convert interest into action.
At Accelerate Associates, we specialise in helping STEM businesses turn complex technical knowledge into effective, commercially relevant marketing. Our role is to make your expertise accessible and engaging for both technical and non-technical audiences, while keeping lead generation at the heart of everything we do.
Whether you’re preparing for launch, scaling for growth, or operating as an established market player, we work as your outsourced marketing manager. This means we can deliver a tailored blend of strategy, content creation and campaign execution, flexibly designed to suit your needs.
How we help
Our support covers the full spectrum of lead generation and content marketing. For example:
- Email marketing: We plan and deliver campaigns that are GDPR-compliant, with smart audience segmentation, tracked links and tested calls-to-action. We also set up follow-up workflows to encourage prospects beyond the first click.
- LinkedIn and social media: We manage B2B content across LinkedIn and other platforms, run profile-based outreach to connect with decision-makers, and create engagement strategies to help technical sales teams start conversations that matter.
- Technical content creation: From case studies and white papers to technical guides, thought leadership and regulatory content, we specialise in producing credible, accurate copy that builds trust and drives interest.
- SEO and web content: We optimise website copy, landing pages and blog content, and develop lead magnets designed to capture attention and convert visitors into prospects
Once the Accelerate scientific content team is familiar with a company’s products and services, we typically need just one monthly meeting to plan and deliver accurate, relevant technical content. This efficient process frees up valuable time for our clients to focus on other areas of their business. Our team brings hands-on experience from highly technical manufacturing organisations, having worked as Product and Marketing Managers balancing commercial priorities with the practical, logistical and operational demands of day-to-day delivery.
Typical client goals
Many of our clients come to us with challenges such as:
- A need for more inbound leads from LinkedIn.
- Pressure to create credible content for distributors or partners.
- A desire for a structured marketing approach instead of ad-hoc campaigns.
- Difficulty communicating the value of complex products in a way that converts.
- Managing the business while stretched thin across multiple priorities.
If any of these sound familiar, we can help.
What we deliver
Examples of recent projects include:
• Running a LinkedIn campaign with post copy, scheduling, visual assets and tracked engagement metrics.
• Designing a quarterly white paper programme with integrated email campaigns.
• Developing launch content and strategy for new products.
• Producing sales enablement tools such as one-pagers, comparison charts and FAQs.
Why Accelerate?
With over 20 years’ experience in B2B marketing and market research across STEM industries, we understand the communication nuances of technical and regulated markets. Our clients value our ability to:
- Write credible, accurate content for specialist audiences.
- Provide flexible support, from a single day per month to full campaign delivery.
- Take a proactive approach that balances strategy with hands-on execution.
Ready to grow?
We offer a flexible, collaborative approach to content strategy, delivery and optimisation. Let’s talk about your lead generation and content goals.
