Accelerate Associates has completed a market scoping exercise to survey a sample of laboratories across the UK. Targeting laboratory managers, the survey was designed to assess the market size and demand for a piece of specialist laboratory equipment.
Utilising a mixture of telephone interviews and online surveying, Accelerate Associates was able to define precise product feature requirements, issues with existing equipment and capture marketing communications intelligence for our client.
The respondents were drawn from a number of specialties ranging from water testing to medical microbiology laboratories.
Philippa Bevan has over 25 years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.
