Accelerate Associates has delivered a bespoke primary market research project on behalf of a leading manufacturer and distributor of laboratory products in the UK.
The project examined brand recognition in the marketplace as well as identifying current supply chain issues and trends for the future.
Requiring in depth interviewing of laboratory managers and related staff as well as procurement professionals, the survey covered both NHS and private microbiology laboratories across the UK.
Accelerate Associates provides bespoke market research services; generating business intelligence to enable informed business decision making.
Philippa Bevan has over 25 years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.
