Good quality market intelligence helps to reduce the risks associated with new product development projects by helping businesses to understand their potential customers, the competitive environment and market dynamics such as typical routes to market. At Accelerate, we believe firmly in generating actionable market intelligence to support business decision making. We regularly conduct projects utilising … Read more
In this article, we discuss how LinkedIn is increasingly replacing work-based travel and face-to-face business development activities. Travel, whether to meet with existing clients and prospects, attend exhibitions or networking events, enables essential activities that help businesses to grow. At Accelerate, we are keenly aware of how much valuable time it takes to get around … Read more
Accelerate Associates delivers customer satisfaction surveys for a variety of B2B customers in the medtech and science sectors. Customer surveys are a vital tool in the ISO 9001 quality management process. For companies to survive in the long term, they need to sell products and services that customers want. Technological improvements mean that companies run … Read more
A recent market research project has seen the team at Accelerate Associates researching the healthcare flooring market. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause. One of the team here at Accelerate … Read more
There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online tutorials from various marketing and training portals to support our CPD. We have also engaged with online teaching packages which are modular and can be … Read more
New product market research for a new-to-market healthcare product is a core speciality at Accelerate. In this example, we researched the market for a product to aid the symptoms of diplopia. Diplopia, more often referred to as double vision, is a common complaint with an estimated 850,000 people suffering from the condition in the U.S.A … Read more
As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets. Some of these trends are … Read more
An ideal storytelling tool, video is recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social media platforms like Instagram and … Read more
Appointing a distributor can provide valuable access to a market – whether a specific segment or geography as they will have well developed sales channels and customer networks. Managing distributors requires active effort on behalf of the manufacturer. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. … Read more
What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical technology markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging, medical devices, laboratory consumables, food … Read more
