About Accelerate Associates

Katherine Bourne  

Katherine Bourne

Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors. 

Accelerate Associates is part of The Medical Devices Alliance - The MDA, which was born from the vision of a group of companies working within the Medical Devices Industry and University Hospital North Midlands (UHNM). By working as a team with our fellow founder members, Haughton Design, Three Circles Consulting, Linki, and UHNM we can call upon a wide variety of skills. Our strong relationship with the UHNM R&D team allows us to liaise closely with healthcare practitioners in a wide range of hospital based clinical and non-clinical services.

Our services include;
  •  Market research
  •  Medical device design and development
  •  Project management
  •  Human factors engineering,
  •  Quality system implementation and support
  •  Medical device certification
  •  Pre and post launch marketing

The MDA is an alliance of industry professionals experienced across the life-cycle of medical devices and drug combination products. We provide a smarter product development route to deliver products to market.

Accelerate Associates gave a lecture at Birmingham University’s, School of Biosciences this week, as part of their two day, Funding Science course. The course is run for Master’s students wishing to gain a better understanding of the commercial aspects of science such as, how to set up a company, knowing a market, understanding intellectual property and how to write a grant application.

Accelerate was invited to give a lecture on ‘Knowing your market’ to introduce marketing concepts and ideas to the science graduates.

Introduction

Accelerate Associates delivered a global anaesthesia technology market assessment for SageTech Medical Equipment Ltd. SageTech specialises in the development of patented technology to reduce the environmental and financial costs associated with anaesthesia.

The Brief

SageTech required a global market assessment of the anaesthesia market to be completed in a specified timeframe. The main aim of the research was to collect market intelligence and to procure expert clinical and healthcare management opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain and pricing.

Our Approach

Accelerate completed the study using a mix of both primary and secondary research techniques.

Detailed desk research identified potential suppliers and distributors on a global basis. Depth interviews were conducted with clinical and management respondents as well as stakeholders involved in the decision to purchase.  Industrial interviews were also conducted to support commercial and project decision making. Interviewees included professionals from trade organisations and clinical associations.

Results

Accelerate Associates delivered the research in a timely fashion providing a detailed report meeting all the requirements of the initial brief. Interviews were completed using a convenience sample across 40 NHS Trusts. In addition, medical equipment suppliers and agent distributors were identified and categorised by country. The client has used the findings of the report to drive the commercialisation of the technology.

Accelerate Associates has recently completed an Anesthesia Technology Market Assessment for SageTech Medical Equipment Ltd, a company specialising in the development of patented technology to reduce the environmental and financial costs associated with anesthesia.

SageTech required a global market assessment of the anesthesia market which Accelerate completed using a mix of both primary and secondary research techniques.

Depth interviews were conducted with clinical and management level respondents with the main focus directed towards Directors of Anesthesia. Other relevant clinicians and health management professionals were also identified and interviewed during the course of the research if they influenced or had direct control on the decision to purchase. 

Industrial interviews were also conducted to provide commentary and to support commercial and project decision making. Potential interviewees were identified by the results of secondary and primary research and included professionals from trade organisations and clinical associations.

The project was designed to collect market intelligence and to procure expert clinical and healthcare management opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain and pricing of current devices.
 
Detailed desk research identified potential suppliers and distributors on a global basis. The results of the secondary research were then combined with intelligence gathered from primary research and market interviews.
 
Mark Rushworth, Managing Director at SageTech Medical Ltd comments, “The research that Accelerate Associates did for SageTech has been invaluable, both in terms of evidencing the market need for SageTech’s product and also in securing funding to progress development.”
 
“This exciting project is typical of how Accelerate works with clients that are developing novel technologies. Often their requirements are dynamic during the initial stages of determining the commercial viability of a technology and therefore we offer a flexible approach to our research” explains Philippa Bevan, Director at Accelerate Associates. “For example we provide regular feedback to the client so they are continually aware of the project findings enabling the client the opportunity to take action.”

We are very proud here at Accelerate Associates of the breadth and scope of the different market research projects that we deliver. Below is an overview of some of the markets we have surveyed and researched recently:

  • Bumblebees
  • Powerchairs
  • Anaesthetic gases
  • Infusion pumps
  • Clinical diagnostics
  • Powder compaction analyzers
  • Needle guides
  • Pluripotent stem cells
  • Medical Apps
  • Nutraceuticals
  • Magnetic resonance accessories
  • Blood pressure monitoring
  • Urine Collection
  • Exercise in the workplace
  • Medical diagnostic devices
  • Wound dressings
  • Pre-hospital market

Variety is the spice of life! If you have a scientific or medical device innovation and require market information, please contact us today on 01785 747 102. 

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

Contact.

Jupiter House
Drummond Road, Astonfields,
Stafford, ST16 3HJ

Phone: 01785 747 102

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