Accelerate Case Studies

Published in Case Studies

Introduction

SwabTech Limited, a spin out from three NHS Trusts, is developing a device to automate the recovery of blood from surgical swabs in high blood loss surgery. The blood is subsequently processed via an intra-operative cell salvage system, for immediate infusion to the patient, providing an alternative to donated blood products and assisting the patient’s recovery.

Testimonial

“With this market assessment Accelerate Associates have provided a valuable addition to the clinical need and customer insight that is the foundation our technology development. Accelerate’s appreciation of the clinical community and environment led to rapid and valuable engagement, extending interest in our product and services."

Marcus Orton, CEO, SwabTech Limited

The Brief

Accelerate Associates was commissioned by SwabTech to undertake a market assessment study to define; the UK and international market size and opportunity for automatic swab washing, understand the clinical disciplines most likely to use automated swab washing and determine the likely decision-making group structure and relevant communications and messaging routes to access key stakeholders.

Our Approach

Depth interviews were conducted with clinical and management level respondents focusing principally on transfusion and operating department practitioners, anaesthetists and theatre nurses. Questionnaires were designed to procure expert opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain, market size and pricing for an automatic swab washer. Secondary research was also conducted to identify existing information on patient blood management, intra-operative cell salvage and manual swab washing.

Results

Accelerate Associates provided SwabTech with an in depth report detailing the market size for intra-operative cell salvage and swab washing in the UK and internationally. The research focussed on the types of surgical specialities and procedures routinely using intra-operative cell salvage. In addition, depth questionnaires enabled a picture of the decision and buying group structures to be ascertained alongside marketing and communications intelligence to provide detail on key drivers for adopting the automatic swab washer.

 

Published in News

Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.

Accelerate Associates provides marketing consultancy and market research services to companies operating in the science and technology markets to a client base ranging from start-ups to multinationals.

The Business Bridge programme supports businesses based in Staffordshire currently working within or hoping to access healthcare markets. The partnership between Keele University and UHNM provides fully funded innovation vouchers to the value of £7,000 to eligible companies.

The vouchers can be exchanged for access to an expert panel of specialist advisors within the healthcare and medical markets and/or specialist support such as; support for market access, product design, prototyping and testing and CE marketing and other regulatory advice.

Katherine Bourne, Director at Accelerate commented: “We are delighted to have won this tender and to have the opportunity to support businesses looking to enter or grow their presence in the healthcare market.”

Accelerate Associates specialises in early stage market assessments and route to market studies for medical devices and healthcare technologies.

Click here to visit the Keele University Business Bridge web page.

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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