Accelerate Case Studies

Tuesday, 23 January 2018 14:04

Structure of the mobility aids market

Published in Blog

The use of mobility aids, such as scooters and powered wheelchairs, is increasing globally at an estimated compound annual growth rate of 3-4%.

In the UK, mobility equipment is predominantly supplied through regional distributors of whom there are an estimated 1900 operating in the UK. The majority of the UK mobility aids supply market operates on a regional basis; however there are also national high volume dealers operating online as well as those who specialise in high specification prescription powerchairs. 

Accelerate conducted interviews across a sample of 200 mobility dealers to explore the structure of the mobility aids market (supply) and interrelationships between manufacturers and dealers - encompassing discussions about pricing structures, best-selling model intelligence and identifying key end user needs with regards to features, benefits, warranty and servicing. Click here to read the project case study.

If you have a market research requirement in the mobility aids market, or need in-depth intelligence about the structure of a health or medical technology market, please contact us today.

Friday, 24 November 2017 15:45

Market Assessment for Recap Health

Published in Case Studies

Introduction

Health2Works Limited specialises in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The company has recently developed a new product called Recap Health which is an online patient information and self-care platform. Recap Health enables clinicians to send personalised, relevant, digital health and social care content to directly to patients such as videos, podcasts and leaflets.

Testimonial

“Accelerate produced a fantastic report within a few weeks, containing a lot of detailed and useful information that will certainly help us to drive Recap Health forward in the market. In addition to delivering the intelligence we needed, we were delighted to also receive contact details from a number of NHS organisations who are interested in speaking with us further.”

Steve Pashley, Managing Director, Health2Works Limited.

The Challenge

Developed in the mental health and community services sector, Health2Works required a detailed understanding of the potential market need for Recap Health in the acute market, specifically focusing on use in outpatient care.

Our Approach

We developed a research plan utilising both primary and secondary research.

Depth interviews were conducted with clinical and management level respondents focusing principally on Patient Information Leads, Quality Improvement Leads and IT / Digital Health leads.

Interviews ascertained expert opinions regarding potential market need for Recap Health, use of patient information and intelligence regarding the likelihood of Recap Health to improve patient self-care.

Secondary data analysis identified outpatient appointment numbers by specialty as well as demographic trends. Accelerate also analysed outpatient appointments by first or follow up, profiling the pattern of outpatient support by specialty.

Results

A total of 11 NHS Trusts were surveyed in depth, with quantitative data gathered from a further 8 NHS Trusts regarding their normal use and volume of patient information.

A detailed report was produced for Health2Works profiling the points in the care pathway where patient information is used, specialties that have a higher reliance on patient information and intelligence regarding the use of digital media with and for patients.

An additional benefit of the research was that 4 organisations requested to learn more about Recap Health and are now continuing their discussions direct with the Health2Works team.

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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