Accelerate Case Studies

Friday, 24 November 2017 15:45

Market Assessment for Recap Health

Published in Case Studies

Introduction

Health2Works Limited specialises in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The company has recently developed a new product called Recap Health which is an online patient information and self-care platform. Recap Health enables clinicians to send personalised, relevant, digital health and social care content to directly to patients such as videos, podcasts and leaflets.

Testimonial

“Accelerate produced a fantastic report within a few weeks, containing a lot of detailed and useful information that will certainly help us to drive Recap Health forward in the market. In addition to delivering the intelligence we needed, we were delighted to also receive contact details from a number of NHS organisations who are interested in speaking with us further.”

Steve Pashley, Managing Director, Health2Works Limited.

The Challenge

Developed in the mental health and community services sector, Health2Works required a detailed understanding of the potential market need for Recap Health in the acute market, specifically focusing on use in outpatient care.

Our Approach

We developed a research plan utilising both primary and secondary research.

Depth interviews were conducted with clinical and management level respondents focusing principally on Patient Information Leads, Quality Improvement Leads and IT / Digital Health leads.

Interviews ascertained expert opinions regarding potential market need for Recap Health, use of patient information and intelligence regarding the likelihood of Recap Health to improve patient self-care.

Secondary data analysis identified outpatient appointment numbers by specialty as well as demographic trends. Accelerate also analysed outpatient appointments by first or follow up, profiling the pattern of outpatient support by specialty.

Results

A total of 11 NHS Trusts were surveyed in depth, with quantitative data gathered from a further 8 NHS Trusts regarding their normal use and volume of patient information.

A detailed report was produced for Health2Works profiling the points in the care pathway where patient information is used, specialties that have a higher reliance on patient information and intelligence regarding the use of digital media with and for patients.

An additional benefit of the research was that 4 organisations requested to learn more about Recap Health and are now continuing their discussions direct with the Health2Works team.

Wednesday, 30 July 2014 09:45

Why we love working with MedTech SME's

Published in Market Research

There are around 3,000 companies in the UK MedTech market, of which the majority of them are   SMEs. Integral to this market are academic researchers, NHS clinicians, scientists, engineers and inventors resulting in an ecosystem that is ripe for innovation.

Start-ups play a significant role in this market. Specialising in early stage medical technology assessments means that Accelerate Associates is often privileged to work with young companies that plan to introduce a new medical technology into the market, have a disruptive technology or have developed a lifesaving – or changing idea.

From a market research perspective, this is a challenging and exciting market to work in. With the UK MedTech market now the sixth largest in the world, and the third largest in Europe, it is clear that UK MedTech SMEs are leading the way to improved healthcare systems and patient outcomes.

 

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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