Accelerate Case Studies

Thursday, 26 January 2017 12:25

Medical Devices Alliance

Published in Blog
Accelerate Associates is part of The Medical Devices Alliance - The MDA, which was born from the vision of a group of companies working within the Medical Devices Industry and University Hospital North Midlands (UHNM). By working as a team with our fellow founder members, Haughton Design, Three Circles Consulting, Linki, and UHNM we can call upon a wide variety of skills. Our strong relationship with the UHNM R&D team allows us to liaise closely with healthcare practitioners in a wide range of hospital based clinical and non-clinical services.

Our services include;
  •  Market research
  •  Medical device design and development
  •  Project management
  •  Human factors engineering,
  •  Quality system implementation and support
  •  Medical device certification
  •  Pre and post launch marketing

The MDA is an alliance of industry professionals experienced across the life-cycle of medical devices and drug combination products. We provide a smarter product development route to deliver products to market.

Monday, 14 November 2016 13:30

Anesthesia Technology Market Assessment

Published in Case Studies

Introduction

Accelerate Associates delivered a global anaesthesia technology market assessment for SageTech Medical Equipment Ltd. SageTech specialises in the development of patented technology to reduce the environmental and financial costs associated with anaesthesia.

The Brief

SageTech required a global market assessment of the anaesthesia market to be completed in a specified timeframe. The main aim of the research was to collect market intelligence and to procure expert clinical and healthcare management opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain and pricing.

Our Approach

Accelerate completed the study using a mix of both primary and secondary research techniques.

Detailed desk research identified potential suppliers and distributors on a global basis. Depth interviews were conducted with clinical and management respondents as well as stakeholders involved in the decision to purchase.  Industrial interviews were also conducted to support commercial and project decision making. Interviewees included professionals from trade organisations and clinical associations.

Results

Accelerate Associates delivered the research in a timely fashion providing a detailed report meeting all the requirements of the initial brief. Interviews were completed using a convenience sample across 40 NHS Trusts. In addition, medical equipment suppliers and agent distributors were identified and categorised by country. The client has used the findings of the report to drive the commercialisation of the technology.

Thursday, 10 November 2016 13:02

Researching the Global Anesthesia Market

Published in News

Accelerate Associates has recently completed an Anesthesia Technology Market Assessment for SageTech Medical Equipment Ltd, a company specialising in the development of patented technology to reduce the environmental and financial costs associated with anesthesia.

SageTech required a global market assessment of the anesthesia market which Accelerate completed using a mix of both primary and secondary research techniques.

Depth interviews were conducted with clinical and management level respondents with the main focus directed towards Directors of Anesthesia. Other relevant clinicians and health management professionals were also identified and interviewed during the course of the research if they influenced or had direct control on the decision to purchase. 

Industrial interviews were also conducted to provide commentary and to support commercial and project decision making. Potential interviewees were identified by the results of secondary and primary research and included professionals from trade organisations and clinical associations.

The project was designed to collect market intelligence and to procure expert clinical and healthcare management opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain and pricing of current devices.
 
Detailed desk research identified potential suppliers and distributors on a global basis. The results of the secondary research were then combined with intelligence gathered from primary research and market interviews.
 
Mark Rushworth, Managing Director at SageTech Medical Ltd comments, “The research that Accelerate Associates did for SageTech has been invaluable, both in terms of evidencing the market need for SageTech’s product and also in securing funding to progress development.”
 
“This exciting project is typical of how Accelerate works with clients that are developing novel technologies. Often their requirements are dynamic during the initial stages of determining the commercial viability of a technology and therefore we offer a flexible approach to our research” explains Philippa Bevan, Director at Accelerate Associates. “For example we provide regular feedback to the client so they are continually aware of the project findings enabling the client the opportunity to take action.”

Published in Market Research

Accelerate Associates regularly examines the potential market opportunity for novel medical devices and diagnostic tools. The next stage is to take the product to market.

There are generally five characteristics that affect the rate of adoption of innovative products. These are:

  • Relative advantage: What benefits the innovation provides the user over existing technology
  • Compatibility: How consistent the innovation is with existing values and needs in the market
  • Complexity: Whether the innovation is more or less difficult to use than existing technology
  • Trialability: How much can the innovation be experienced on a limited basis before purchase
  • Observability: The visibility of the result of using the innovation to other potential users in the market.

Accelerate produces strategic marketing plans to launch novel medical devices and diagnostics into the global marketplace. Using our market research expertise, we identify key opinion leaders and opportunities to identify potential early adopters. Combine this with a strategic marketing communications program for a successful new product launch.

 

Friday, 27 June 2014 09:47

Mapping the UK medical device market

Published in Market Research

Over the past few weeks the research team at Accelerate has been busy mapping the UK medical device manufacturing base. So far we have surveyed nearly 1000 companies to identify whether each company manufactures in the UK (rather than overseas), whether the items produced in the UK are finished goods or components and to identify external contractor requirements for services.

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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