Accelerate Case Studies

Friday, 12 April 2019 16:00

Take part in our runners survey

Published in Blog

Take Part in The Runners' Survey!

We are currently interested in the opinions of all runners! Whether you are a recreational runner or an elite runner, the survey will only take a few minutes to complete and all respondents are eligible to enter a free prize draw to win a £25 of Amazon vouchers.

If you enjoy running and are interested in getting your views and opinions heard, then please take part in our Runners' Survey.

Take part in The Runners' Survey

The survey should take only a few minutes to complete and your responses will be collected anonymously. At the end of the survey, you'll be able to enter a free prize draw for a £25 of Amazon vouchers.

We'll only use your email address for the purpose of administering the Free Prize Draw which takes place at 5pm on 10th May 2019.

You may read our privacy notice here.

Monday, 11 March 2019 16:56

RAFI TONE innovation survey case study

Published in Case Studies

Asthma is the most common lung condition in children in the UK, affecting around 1 in 11 children. Although there is no cure for asthma, it can usually be controlled through the use of medications which are normally in the form of an inhaled substance.

For good asthma control, regular reviews with a healthcare practitioner specialising in asthma are recommended. It is also essential that children learn good inhaler technique and take their medication as directed by their healthcare practitioner (HCP).

Clin-e-Cal Limited has developed an app, RAFI TONE, to help young children with asthma to accept a spacer with face mask and to help children and their carers to understand good inhaler technique. The app works with the Clement Clarke Able Spacer device which features a whistle mask. The app recognises the tone of the whistle mask; driving a series of simple games aimed at young children. Only good technique will make the game work.

The challenge

To develop an innovation survey in the Salford area to determine if use of the RAFI TONE / Able spacer innovation has a positive impact on patient care in terms of improving asthma control, aiding communication of good inhaler technique with parents and children and reducing demand for additional healthcare intervention such as visits to A&E.

Customer Testimonial

“Working with Accelerate was made exceptionally easy. Philippa and Katherine were quick to pick up the brief and provided valuable input into the project design at all stages to enable us to derive the best value from the work. We found Accelerate to be thoroughly professional and flexible in the way that they work and interact and I would highly recommend their services to anyone seeking input for a bespoke market assessment project.” Lizzie Crawford, Managing Director, Clin-e-cal Limited.

The approach

Accelerate Associates was contracted to develop questionnaires for parents and carers of young children with asthma and healthcare practitioners involved in the management of asthma. The questionnaires were disseminated by a specialist Respiratory consultancy. Accelerate subsequently collated all the innovation survey data and produced the project report.

Results

More than 100 patients used the RAFI TONE / Able spacer innovation with their parents completing baseline and follow up surveys. A total of 13 general practices across the Salford CCG area participated in the survey and feedback was collated from the HCPs responsible for the care of the survey patients.

The feedback obtained enabled a wealth of positive information to be reported back to the CCG including patients’ feelings about taking their inhaler, carers’ confidence in delivering inhaler medication, and the improved communication between nurses and patients about effective inhaler technique.    

Tuesday, 05 March 2019 08:55

Assistive technology for dementia care

Published in Case Studies

It is estimated that 850,000 people are living with dementia in the UK. Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care.

The challenge

Accelerate was contracted to assess the viability of launching a new wearable assistive technology for dementia into the UK market. 

Customer Testimonial

“The market research report exceeded our expectations; it was thorough and independent and validated our own research. This clarified market competitors and what we should focus on as our next steps. The report has been reviewed by a number of peers and their feedback has been encouraging.” Michael Jacob, TigTag Solutions Limited.

The approach

Accelerate conducted primary research to ascertain the market potential for an entry level assistive technology device and to define the route to market.

In depth interviews were conducted with care home managers to assess the market potential in the care home sector. Accelerate also interviewed carers of dementia patients to understand the home care assistive technology market and gain feedback regarding the features of the device.

An online and postal survey gathered intelligence regarding awareness of assistive technology products in the general adult population and provided feedback on TigTag Solution’s product concept.

Results

Accelerate Associates identified the most likely purchasers of the TigTag product and provided advice on the optimum method(s) for promoting a new dementia care assistive technology to the relevant market segments.

Secondary research identified potential competitors in the assistive technology market and Accelerate provided recommendations for the further development of the TigTag product based on current market products and future trends within the industry.

Friday, 07 September 2018 12:09

Customer satisfaction and ISO 9001

Published in Market Research

For companies to survive in the long term, they need to sell products and services that customers want.

Technological improvements mean that companies run the risk of quickly being left behind if they don’t engage with their customers to truly understand their wants and needs.

Many of our customer satisfaction survey clients are companies that are ISO9001 registered – or aiming to achieve ISO registration.

Among the benefits of being ISO 9001 certified, The International Organisation for Standardization (ISO) comments that the 2015 version of the Quality Management System “ensures that by putting customers first, organizations can make sure they consistently meet customer needs and enhance customer satisfaction. This can lead to more repeat custom, new clients and increased business for the organization.”

In addition, ISO states that ISO 9001 registered organizations will be better equipped to expand into new markets, as some sectors and clients require ISO 9001 before doing business.

Customer Satisfaction Surveying is a vital tool in the ISO 9001 process. From small scale UK-only surveys to international customer satisfaction survey projects, Accelerate’s customer satisfaction survey services provide medtech and lifescience companies with a rich opportunity to learn from, and listen to, what their customers have to say; ensuring that they stay ahead of the competition.

Central to ISO 9001 is demonstrating that the customer voice has been heard. From continual feedback systems to bi-annual customer surveys, measurement of performance against critical KPIs can help measure and demonstrate when defined action and strategies have been implemented in response to customer requests; and whether that response has resulted in improved customer satisfaction.

Read on here to learn more about customer satisfaction surveys by Accelerate Associates.

Friday, 27 July 2018 14:27

Floors: A touchy subject?

Published in Blog

Recent research has seen the team at Accelerate Associates looking at flooring in healthcare facilities. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause.

One of the team here at Accelerate has previously worked as a product manager for a manufacturer of contract interior flooring and matting and so we had a keen interest in what the research might highlight.

The main respondents in the primary research phase of the project were Infection Prevention and Control personnel; working for a range of NHS Trusts throughout the UK. Most infection control employees are nurses who have then gone on to specialise in infection control – a key issue for all healthcare facilities in an age of increasing antibiotic resistance.

The research highlighted some interesting facts about the spread of infections and how this is to be prevented. With regards to flooring within hospitals, while the respondents where very keen to stress that it should be disinfected and cleaned regularly; it is not viewed as a significant risk with regards to the spread of infection. 

For the most part it was felt that although shoes and wheels can walk and track dirt through a hospital, if the floors are cleaned and disinfected thoroughly and regularly then the risk of infection is minimal. The rationale for this is that, for bacteria and viruses to spread, people have to touch the infected area and then put their hands in their mouths. As floors are not a common ‘touch point’ there is little risk of any microbes infecting patients and visitors; especially in buildings with strict cleaning regimes.

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

Contact.

Suite D, Reward House
Diamond Way, Stone Business Park 
Stone, Staffordshire, ST15 0SD

Phone: 01785 747 102

This email address is being protected from spambots. You need JavaScript enabled to view it.

Newsletter.

Subscribe to our newsletter to receive an e-mail every now and again with all the latest Accelerate news.

Click here to subscribe