Accelerate Case Studies

Friday, 24 November 2017 15:45

Market Assessment for Recap Health

Published in Case Studies

Introduction

Health2Works Limited specialises in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The company has recently developed a new product called Recap Health which is an online patient information and self-care platform. Recap Health enables clinicians to send personalised, relevant, digital health and social care content to directly to patients such as videos, podcasts and leaflets.

Testimonial

“Accelerate produced a fantastic report within a few weeks, containing a lot of detailed and useful information that will certainly help us to drive Recap Health forward in the market. In addition to delivering the intelligence we needed, we were delighted to also receive contact details from a number of NHS organisations who are interested in speaking with us further.”

Steve Pashley, Managing Director, Health2Works Limited.

The Challenge

Developed in the mental health and community services sector, Health2Works required a detailed understanding of the potential market need for Recap Health in the acute market, specifically focusing on use in outpatient care.

Our Approach

We developed a research plan utilising both primary and secondary research.

Depth interviews were conducted with clinical and management level respondents focusing principally on Patient Information Leads, Quality Improvement Leads and IT / Digital Health leads.

Interviews ascertained expert opinions regarding potential market need for Recap Health, use of patient information and intelligence regarding the likelihood of Recap Health to improve patient self-care.

Secondary data analysis identified outpatient appointment numbers by specialty as well as demographic trends. Accelerate also analysed outpatient appointments by first or follow up, profiling the pattern of outpatient support by specialty.

Results

A total of 11 NHS Trusts were surveyed in depth, with quantitative data gathered from a further 8 NHS Trusts regarding their normal use and volume of patient information.

A detailed report was produced for Health2Works profiling the points in the care pathway where patient information is used, specialties that have a higher reliance on patient information and intelligence regarding the use of digital media with and for patients.

An additional benefit of the research was that 4 organisations requested to learn more about Recap Health and are now continuing their discussions direct with the Health2Works team.

Published in Case Studies

Introduction

SwabTech Limited, a spin out from three NHS Trusts, is developing a device to automate the recovery of blood from surgical swabs in high blood loss surgery. The blood is subsequently processed via an intra-operative cell salvage system, for immediate infusion to the patient, providing an alternative to donated blood products and assisting the patient’s recovery.

Testimonial

“With this market assessment Accelerate Associates have provided a valuable addition to the clinical need and customer insight that is the foundation our technology development. Accelerate’s appreciation of the clinical community and environment led to rapid and valuable engagement, extending interest in our product and services."

Marcus Orton, CEO, SwabTech Limited

The Brief

Accelerate Associates was commissioned by SwabTech to undertake a market assessment study to define; the UK and international market size and opportunity for automatic swab washing, understand the clinical disciplines most likely to use automated swab washing and determine the likely decision-making group structure and relevant communications and messaging routes to access key stakeholders.

Our Approach

Depth interviews were conducted with clinical and management level respondents focusing principally on transfusion and operating department practitioners, anaesthetists and theatre nurses. Questionnaires were designed to procure expert opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain, market size and pricing for an automatic swab washer. Secondary research was also conducted to identify existing information on patient blood management, intra-operative cell salvage and manual swab washing.

Results

Accelerate Associates provided SwabTech with an in depth report detailing the market size for intra-operative cell salvage and swab washing in the UK and internationally. The research focussed on the types of surgical specialities and procedures routinely using intra-operative cell salvage. In addition, depth questionnaires enabled a picture of the decision and buying group structures to be ascertained alongside marketing and communications intelligence to provide detail on key drivers for adopting the automatic swab washer.

 

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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