Accelerate Case Studies

Tuesday, 05 March 2019 08:55

Assistive technology for dementia care

It is estimated that 850,000 people are living with dementia in the UK. Assistive technology devices can aid people with dementia, and their carers, by providing technological solutions to some of the challenges associated with dementia care.

The challenge

Accelerate was contracted to assess the viability of launching a new wearable assistive technology for dementia into the UK market. 

Customer Testimonial

“The market research report exceeded our expectations; it was thorough and independent and validated our own research. This clarified market competitors and what we should focus on as our next steps. The report has been reviewed by a number of peers and their feedback has been encouraging.” Michael Jacob, TigTag Solutions Limited.

The approach

Accelerate conducted primary research to ascertain the market potential for an entry level assistive technology device and to define the route to market.

In depth interviews were conducted with care home managers to assess the market potential in the care home sector. Accelerate also interviewed carers of dementia patients to understand the home care assistive technology market and gain feedback regarding the features of the device.

An online and postal survey gathered intelligence regarding awareness of assistive technology products in the general adult population and provided feedback on TigTag Solution’s product concept.

Results

Accelerate Associates identified the most likely purchasers of the TigTag product and provided advice on the optimum method(s) for promoting a new dementia care assistive technology to the relevant market segments.

Secondary research identified potential competitors in the assistive technology market and Accelerate provided recommendations for the further development of the TigTag product based on current market products and future trends within the industry.

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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