Accelerate Case Studies

Tuesday, 19 December 2017 13:38

Powered wheelchair market assessment

Introduction

Many powerchairs use heavy, out-dated technology and come with an out-dated, often complacent, customer experience. 

Accelerate Associates was appointed by Freedom One Life to examine the structure of the powered wheelchair market.

The Challenge

The client required a market assessment of the powered wheelchair market across the UK, Norway, Sweden, Germany and USA.

The assessment included identifying leading models of powerchairs that are suitable for indoor and outdoor use, typical selling prices, market size and sources of funding for powered wheelchairs.

A detailed analysis of the UK powered wheelchair distributor network was also undertaken to identify leading distributors and suppliers in the market.

Our Approach

Secondary research was conducted in local language of each of the 4 overseas markets to identify market intelligence regarding size, structure and funding mechanisms. 

Primary research was used to identify distributors and to establish their competency/knowledge of powerchairs and to discuss pricing structures. Product and company information was also sought from each of the leading manufacturers in the powered wheelchair market.

Results

Accelerate Associates delivered a market assessment that included an overview of market attractiveness across Europe and a detailed competitor analysis including intelligence on leading manufacturers such as Permobil, Invacare and Drive Medical. Typical information included sales estimates, distribution and company structure.

In addition to establishing popular models of powerchair, Accelerate also collated information on the structure of the UK mobility aids distribution market.

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

Contact.

Suite D, Reward House
Diamond Way, Stone Business Park 
Stone, Staffordshire, ST15 0SD

Phone: 01785 747 102

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