Accelerate Case Studies

Tuesday, 20 September 2016 12:59

Identifying Potential Licensees

Accelerate Associates regularly delivers bespoke market research intelligence to support University enterprise activities. 

The Brief

A university academic had developed a novel design for a medical device commonly used in ultrasound guided surgery. The University required support to examine the global market for similar devices in order to identify potential commercial partners to approach as possible licensees or to purchase the associated IP rights to the device design. The University required a summary database and report to be returned at the end of the project and for Accelerate to make initial contact with each company to gauge interest and to put a disclosure agreement in place to enable rapid escalation of discussions with the client university. 

Our Approach

Accelerate Associates has a substantial history of working in the medical device market. In addition to being able to interrogate our own records, Accelerate conducted a global company search looking for manufacturers and distributors operating in the ultrasound accessories market as well as medical device manufactures utilising injection moulding. Over 8,000 companies were identified and screened against search parameters determined by Accelerate in conjunction with the university.


Accelerate identified several tiers of potential commercial partnering opportunities including:

  • companies currently operating in the ultrasound guided surgery accessory market (market leading direct competitors to the novel device)
  • companies selling products into similar end markets who were interested in adding new products to their portfolio
  • manufacturers of medical devices capable with injection moulding facilities
  • companies that are known to purchase medical device IP rights
  • contract manufacturers
  • distributors operating in key target product markets.

In addition, Accelerate was able to engage the University in direct talks with a global market leader. 




Partnerships & Affiliations

Chartered Marketeer


Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


PO Box 4749


ST15 9FF

Phone: 01785 747 102

This email address is being protected from spambots. You need JavaScript enabled to view it.


Subscribe to our newsletter to receive an e-mail every now and again with all the latest Accelerate news.

Click here to subscribe