Appointing a distributor can provide valuable access to a market - whether a specific segment or geography as they will have well developed sales channels and customer networks. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. General distributors tend to have…

What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical devices markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging,…

The science markets have experienced uncertainty since the UK voted to leave the EU. Now, it is essential for brands to understand how they are perceived in the market. Industry research has identified those brands that are continuing to grow in value despite current market conditions. These strong brands share…

Any company or organisation involved with market research has to have a good understanding of statistical sampling in order to be able to claim an accurate representation of any given population. Typically, the larger your sample size, the more likely it will be that your respondents’ answers will reflect the…

The use of mobility aids, such as scooters and powered wheelchairs, is increasing globally at an estimated compound annual growth rate of 3-4%. In the UK, mobility equipment is predominantly supplied through regional distributors of whom there are an estimated 1900 operating in the UK. The majority of the UK…