Recent research has seen the team at Accelerate Associates looking at flooring in healthcare facilities. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause. One of the team…

There are many ways in which people learn and how they are taught. Of increasing popularity is the use of e-learning. Here at Accelerate we regularly participate in live online tutorials from various marketing and training portals to support our CPD. We have also engaged with online teaching packages which…

As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets.…

An ideal storytelling tool, videos are recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social…

Appointing a distributor can provide valuable access to a market - whether a specific segment or geography as they will have well developed sales channels and customer networks. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. General distributors tend to have…