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Katherine Bourne  

Katherine Bourne

Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors. 

Published in Market Research

Any company or organisation involved with market research has to have a good understanding of statistical sampling in order to be able to claim an accurate representation of any given population. Typically, the larger your sample size, the more likely it will be that your respondents’ answers will reflect the whole population.

Usually the population size (the total number of people who may potentially need your new product or service) of any given clinical specialty or academic research area is large and therefore it is impossible to ascertain the opinion of the entire group. Therefore it is necessary to obtain the opinion of a proportion (sample) of the population in order to provide a statistically reliable result.

Often it may not be possible to know the exact population which is not a problem when looking at the maths of probability as the size of the population is irrelevant i.e. a sample of 500 people is as equally useful as examining the opinions of 100,000. Population size only becomes a factor when you work with a relatively small, known respondent population.

In 2016, Accelerate Associates were tasked with completing an exercise to research the global commercial bumblebee production market. The market is small and, although truly global, there are only a small number of companies operating in this area. This made the possibility of gathering the opinion of the entire market much simpler.

Published in Case Studies

Bumblebees have been reared commercially since 1987 for the pollination of a range of soft fruits grown in poly-tunnels and glasshouses.

The bees are delivered in cardboard hives to the soft fruit growers and are currently fed honeybee collected pollen. There are approximately 30 producers of bumblebees worldwide with 3 of the largest producers based in Europe.

The challenge

Newcastle University wished to commission a piece of research to ascertain the need or willingness of the bumblebee producers to use a pollen substitute as supposed to the current honeybee collected pollen.

The University wanted to know the size of the market, current feeding regimes, any issues with honeybee collected pollen and the willingness of bumblebee producers to adopt a new pollen substitute.

The approach

A small amount of secondary research was conducted to identify and build an appropriate database of bumblebee producers. Primary research was then used to interview commercial bumblebee producers with particular focus being paid to the top three bumblebee producers.

Producers of bumblebees are located all around the world and therefore Accelerate Associates interviewed respondents in their native language to ascertain the most conclusive answers to the questions posed.

Results

As part of the research Accelerate Associates was able to interview some of the key producers of bumblebees worldwide, including two of the largest based in Europe.  Both companies expressed a strong interest in the research being undertaken at Newcastle University and their work in the development of a pollen substitute.
 
Accelerate Associates was able to identify unique intelligence with regards to the size and growth of the commercial bumblebee market, including details on the most commonly produced bee species. Information was provided to the University as to the volume of honeybee collected pollen used globally by bumblebee producers and the cost thereof.
 
The research also highlighted the main customer groups for the bumblebee producers and the legislation that governs the production and export of bumblebees.

Published in Blog

Accelerate Associates have been invited back to Birmingham University’s, School of Biosciences next week, as part of the Universities two day, Funding Science course. The course is run for Master’s students wishing to gain a better understanding of the commercial aspects of science such as, how to set up a company, knowing a market, understanding intellectual property and how to write a grant application.

The lecture given by Accelerate will cover the topic of ‘Knowing your market’ to introduce marketing concepts and ideas to the science graduates.

Published in Blog

Accelerate Associates, a scientific marketing consultancy has researched the structure of healthcare markets in selected geographical areas including Australia, China, Iberia, Scandinavia, U.A.E and the U.S.A, in order to determine: how the healthcare markets operate in relation to breast cancer screening; how breast cancer screening and diagnostic mammography is funded; and to develop an understanding of the key associations, research groups and other influential organisations in breast cancer for each market. 

The research team considered the potential for a self-assessment and training scheme model for other vertical clinical areas.  This specifically entailed looking at other types of cancers that are routinely diagnosed using radiographic techniques.

The project output was to support the development of a structured business plan for each global market detailing how each operated; highlighting other clinical areas that could be exploited in the UK and internationally.

Accelerate Associates is a market research and outsourced marketing management services company, for businesses operating in the medical device, laboratory or technical product marketplaces.  The team specialises in delivering bespoke primary and secondary research packages to support product development and commercial decision making in the scientific and medical sectors. 

Published in Blog
Accelerate Associates is part of The Medical Devices Alliance - The MDA, which was born from the vision of a group of companies working within the Medical Devices Industry and University Hospital North Midlands (UHNM). By working as a team with our fellow founder members, Haughton Design, Three Circles Consulting, Linki, and UHNM we can call upon a wide variety of skills. Our strong relationship with the UHNM R&D team allows us to liaise closely with healthcare practitioners in a wide range of hospital based clinical and non-clinical services.

Our services include;
  •  Market research
  •  Medical device design and development
  •  Project management
  •  Human factors engineering,
  •  Quality system implementation and support
  •  Medical device certification
  •  Pre and post launch marketing

The MDA is an alliance of industry professionals experienced across the life-cycle of medical devices and drug combination products. We provide a smarter product development route to deliver products to market.

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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