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Katherine Bourne  

Katherine Bourne

Katherine Bourne qualified with a BSc (Hons) from Nottingham University specialising in Nutritional Biochemistry. CIM qualified with more than ten years commercial marketing experience, Katherine has worked in a number of areas including the food, pharmaceutical, laboratory and science sectors. 

Accelerate Associates have been invited back to Birmingham University’s, School of Biosciences next week, as part of the Universities two day, Funding Science course. The course is run for Master’s students wishing to gain a better understanding of the commercial aspects of science such as, how to set up a company, knowing a market, understanding intellectual property and how to write a grant application.

The lecture given by Accelerate will cover the topic of ‘Knowing your market’ to introduce marketing concepts and ideas to the science graduates.

Accelerate Associates, a scientific marketing consultancy has researched the structure of healthcare markets in selected geographical areas including Australia, China, Iberia, Scandinavia, U.A.E and the U.S.A, in order to determine: how the healthcare markets operate in relation to breast cancer screening; how breast cancer screening and diagnostic mammography is funded; and to develop an understanding of the key associations, research groups and other influential organisations in breast cancer for each market. 

The research team considered the potential for a self-assessment and training scheme model for other vertical clinical areas.  This specifically entailed looking at other types of cancers that are routinely diagnosed using radiographic techniques.

The project output was to support the development of a structured business plan for each global market detailing how each operated; highlighting other clinical areas that could be exploited in the UK and internationally.

Accelerate Associates is a market research and outsourced marketing management services company, for businesses operating in the medical device, laboratory or technical product marketplaces.  The team specialises in delivering bespoke primary and secondary research packages to support product development and commercial decision making in the scientific and medical sectors. 

Accelerate Associates is part of The Medical Devices Alliance - The MDA, which was born from the vision of a group of companies working within the Medical Devices Industry and University Hospital North Midlands (UHNM). By working as a team with our fellow founder members, Haughton Design, Three Circles Consulting, Linki, and UHNM we can call upon a wide variety of skills. Our strong relationship with the UHNM R&D team allows us to liaise closely with healthcare practitioners in a wide range of hospital based clinical and non-clinical services.

Our services include;
  •  Market research
  •  Medical device design and development
  •  Project management
  •  Human factors engineering,
  •  Quality system implementation and support
  •  Medical device certification
  •  Pre and post launch marketing

The MDA is an alliance of industry professionals experienced across the life-cycle of medical devices and drug combination products. We provide a smarter product development route to deliver products to market.

Accelerate Associates gave a lecture at Birmingham University’s, School of Biosciences this week, as part of their two day, Funding Science course. The course is run for Master’s students wishing to gain a better understanding of the commercial aspects of science such as, how to set up a company, knowing a market, understanding intellectual property and how to write a grant application.

Accelerate was invited to give a lecture on ‘Knowing your market’ to introduce marketing concepts and ideas to the science graduates.

Introduction

Accelerate Associates delivered a global anaesthesia technology market assessment for SageTech Medical Equipment Ltd. SageTech specialises in the development of patented technology to reduce the environmental and financial costs associated with anaesthesia.

The Brief

SageTech required a global market assessment of the anaesthesia market to be completed in a specified timeframe. The main aim of the research was to collect market intelligence and to procure expert clinical and healthcare management opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain and pricing.

Our Approach

Accelerate completed the study using a mix of both primary and secondary research techniques.

Detailed desk research identified potential suppliers and distributors on a global basis. Depth interviews were conducted with clinical and management respondents as well as stakeholders involved in the decision to purchase.  Industrial interviews were also conducted to support commercial and project decision making. Interviewees included professionals from trade organisations and clinical associations.

Results

Accelerate Associates delivered the research in a timely fashion providing a detailed report meeting all the requirements of the initial brief. Interviews were completed using a convenience sample across 40 NHS Trusts. In addition, medical equipment suppliers and agent distributors were identified and categorised by country. The client has used the findings of the report to drive the commercialisation of the technology.

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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