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Philippa Bevan  

Philippa Bevan

Philippa Bevan has over fifteen years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.

The use of mobility aids, such as scooters and powered wheelchairs, is increasing globally at an estimated compound annual growth rate of 3-4%.

In the UK, mobility equipment is predominantly supplied through regional distributors of whom there are an estimated 1900 operating in the UK. The majority of the UK mobility aids supply market operates on a regional basis; however there are also national high volume dealers operating online as well as those who specialise in high specification prescription powerchairs. 

Accelerate conducted interviews across a sample of 200 mobility dealers to explore the structure of the mobility aids market (supply) and interrelationships between manufacturers and dealers - encompassing discussions about pricing structures, best-selling model intelligence and identifying key end user needs with regards to features, benefits, warranty and servicing. Click here to read the project case study.

If you have a market research requirement in the mobility aids market, or need in-depth intelligence about the structure of a health or medical technology market, please contact us today.

Accelerate Associates has recently completed a market assessment of patient information management in the digital age. 

Unlike tech companies that start off from a position of digital strength, the healthcare market needs to capitalise on the digital opportunities that are opening up to the market. Providing benefits such as scale, speed and reach, Accelerate Associates has recently conducted a market assessment survey for developer Health2Works Ltd; a company specialising in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The research explored the current market for patient information leaflets and literature; exploring the authoring process, management of information, care pathways and where and when patient information is needed. This was all put into the context of shifting trends in acute care pathways and understanding the information needs of patients and their clinicians.

Depth interviews were conducted with clinical and management level respondents with the main focus directed towards Patient Information Officers. Other relevant clinicians and health management professionals were also identified and interviewed during the course of the research if they influenced or had direct control over patient information within a Trust.  

Steve Pashley, Managing Director at Health2Works Ltd comments, “The research that Accelerate Associates undertook for Health2Works has been invaluable; a fantastic project enabling us to understand the potential value of digitalizing patient information and identifying the best routes into individual Trusts. One unforeseen benefit of the research is that some NHS Trusts expressed an interest in our digital patient information platform solution during the course of the research. These sales leads are most definitely an added bonus!”

Organisations from all markets are now using digital platforms to enable transformation. Supporting new models of how to do business, communicate and sell, platform systems have the potential to create real value in the health sector and wider digital economy. 

"This was an exciting project to work on and that the patient information platform being developed by Health2Works is both relevant and timely in terms of providing a digital alternative to printed patient information” explains Katherine Bourne, Director at Accelerate Associates. “As acute care pathways are increasingly day-case focused, the need for good quality and timely patient information is crucial to achieving the best possible outcomes for patients.”

Accelerate Associates is a business-to-business marketing consultancy whose knowledge, experience and strategic insight help deliver expert public relations and specialist market research services to the medical, technology, bioscience and laboratory industries.

Introduction

Many powerchairs use heavy, out-dated technology and come with an out-dated, often complacent, customer experience. 

Accelerate Associates was appointed by Freedom One Life to examine the structure of the powered wheelchair market.

The Challenge

The client required a market assessment of the powered wheelchair market across the UK, Norway, Sweden, Germany and USA.

The assessment included identifying leading models of powerchairs that are suitable for indoor and outdoor use, typical selling prices, market size and sources of funding for powered wheelchairs.

A detailed analysis of the UK powered wheelchair distributor network was also undertaken to identify leading distributors and suppliers in the market.

Our Approach

Secondary research was conducted in local language of each of the 4 overseas markets to identify market intelligence regarding size, structure and funding mechanisms. 

Primary research was used to identify distributors and to establish their competency/knowledge of powerchairs and to discuss pricing structures. Product and company information was also sought from each of the leading manufacturers in the powered wheelchair market.

Results

Accelerate Associates delivered a market assessment that included an overview of market attractiveness across Europe and a detailed competitor analysis including intelligence on leading manufacturers such as Permobil, Invacare and Drive Medical. Typical information included sales estimates, distribution and company structure.

In addition to establishing popular models of powerchair, Accelerate also collated information on the structure of the UK mobility aids distribution market.

Introduction

Health2Works Limited specialises in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The company has recently developed a new product called Recap Health which is an online patient information and self-care platform. Recap Health enables clinicians to send personalised, relevant, digital health and social care content to directly to patients such as videos, podcasts and leaflets.

Testimonial

“Accelerate produced a fantastic report within a few weeks, containing a lot of detailed and useful information that will certainly help us to drive Recap Health forward in the market. In addition to delivering the intelligence we needed, we were delighted to also receive contact details from a number of NHS organisations who are interested in speaking with us further.”

Steve Pashley, Managing Director, Health2Works Limited.

The Challenge

Developed in the mental health and community services sector, Health2Works required a detailed understanding of the potential market need for Recap Health in the acute market, specifically focusing on use in outpatient care.

Our Approach

We developed a research plan utilising both primary and secondary research.

Depth interviews were conducted with clinical and management level respondents focusing principally on Patient Information Leads, Quality Improvement Leads and IT / Digital Health leads.

Interviews ascertained expert opinions regarding potential market need for Recap Health, use of patient information and intelligence regarding the likelihood of Recap Health to improve patient self-care.

Secondary data analysis identified outpatient appointment numbers by specialty as well as demographic trends. Accelerate also analysed outpatient appointments by first or follow up, profiling the pattern of outpatient support by specialty.

Results

A total of 11 NHS Trusts were surveyed in depth, with quantitative data gathered from a further 8 NHS Trusts regarding their normal use and volume of patient information.

A detailed report was produced for Health2Works profiling the points in the care pathway where patient information is used, specialties that have a higher reliance on patient information and intelligence regarding the use of digital media with and for patients.

An additional benefit of the research was that 4 organisations requested to learn more about Recap Health and are now continuing their discussions direct with the Health2Works team.

Introduction

SwabTech Limited, a spin out from three NHS Trusts, is developing a device to automate the recovery of blood from surgical swabs in high blood loss surgery. The blood is subsequently processed via an intra-operative cell salvage system, for immediate infusion to the patient, providing an alternative to donated blood products and assisting the patient’s recovery.

Testimonial

“With this market assessment Accelerate Associates have provided a valuable addition to the clinical need and customer insight that is the foundation our technology development. Accelerate’s appreciation of the clinical community and environment led to rapid and valuable engagement, extending interest in our product and services."

Marcus Orton, CEO, SwabTech Limited

The Brief

Accelerate Associates was commissioned by SwabTech to undertake a market assessment study to define; the UK and international market size and opportunity for automatic swab washing, understand the clinical disciplines most likely to use automated swab washing and determine the likely decision-making group structure and relevant communications and messaging routes to access key stakeholders.

Our Approach

Depth interviews were conducted with clinical and management level respondents focusing principally on transfusion and operating department practitioners, anaesthetists and theatre nurses. Questionnaires were designed to procure expert opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain, market size and pricing for an automatic swab washer. Secondary research was also conducted to identify existing information on patient blood management, intra-operative cell salvage and manual swab washing.

Results

Accelerate Associates provided SwabTech with an in depth report detailing the market size for intra-operative cell salvage and swab washing in the UK and internationally. The research focussed on the types of surgical specialities and procedures routinely using intra-operative cell salvage. In addition, depth questionnaires enabled a picture of the decision and buying group structures to be ascertained alongside marketing and communications intelligence to provide detail on key drivers for adopting the automatic swab washer.

 

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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