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Friday, 27 July 2018 14:27

Floors: A touchy subject?

Published in Blog

Recent research has seen the team at Accelerate Associates looking at flooring in healthcare facilities. The aim of the research was to better understand items that are regularly wheeled throughout hospitals and any potential for the spread of infection and dirt tracking that this might cause.

One of the team here at Accelerate has previously worked as a product manager for a manufacturer of contract interior flooring and matting and so we had a keen interest in what the research might highlight.

The main respondents in the primary research phase of the project were Infection Prevention and Control personnel; working for a range of NHS Trusts throughout the UK. Most infection control employees are nurses who have then gone on to specialise in infection control – a key issue for all healthcare facilities in an age of increasing antibiotic resistance.

The research highlighted some interesting facts about the spread of infections and how this is to be prevented. With regards to flooring within hospitals, while the respondents where very keen to stress that it should be disinfected and cleaned regularly; it is not viewed as a significant risk with regards to the spread of infection. 

For the most part it was felt that although shoes and wheels can walk and track dirt through a hospital, if the floors are cleaned and disinfected thoroughly and regularly then the risk of infection is minimal. The rationale for this is that, for bacteria and viruses to spread, people have to touch the infected area and then put their hands in their mouths. As floors are not a common ‘touch point’ there is little risk of any microbes infecting patients and visitors; especially in buildings with strict cleaning regimes.

Tuesday, 20 September 2016 13:14

Laboratory Diagnostics Customer Survey

Published in Case Studies

Accelerate Associates delivered a multi-national customer survey for Mast Group Ltd. Mast is a leading supplier of microbiology and immunology products that are supplied to more than 40 international markets.

The Brief

Mast Group required a customer survey that could be delivered concurrently across all client countries within a required time frame. The overall aim of the survey was to obtain feedback from an unbiased cross section of Mast's customers. The survey was to identify performance against key performance indicators as well as gather opinion and intelligence from customers in order to measure performance in meeting these key customer needs. In addition, areas requiring improvements were identified and prioritised.

Our Approach

In conjunction with Mast Group, key performance areas for the business were identified and Accelerate prepared a suitable customer interview schedule. Each customer was provided with three opportunities to participate - either during a telephone interview or by completing an online survey. All interviews were completed in the respondents local language to ensure a complete response.


Interviews were recorded in 10 countries. Accelerate Associates delivered a concise report detailing performance in key areas such as quality control and customer service as well as in operational topics such as delivery lead times. The report also included customer comments and suggestions for improvements as well as positive feedback for Mast's staff who go the extra mile for their clients.



Tuesday, 20 September 2016 12:59

Identifying Potential Licensees

Published in Case Studies

Accelerate Associates regularly delivers bespoke market research intelligence to support University enterprise activities. 

The Brief

A university academic had developed a novel design for a medical device commonly used in ultrasound guided surgery. The University required support to examine the global market for similar devices in order to identify potential commercial partners to approach as possible licensees or to purchase the associated IP rights to the device design. The University required a summary database and report to be returned at the end of the project and for Accelerate to make initial contact with each company to gauge interest and to put a disclosure agreement in place to enable rapid escalation of discussions with the client university. 

Our Approach

Accelerate Associates has a substantial history of working in the medical device market. In addition to being able to interrogate our own records, Accelerate conducted a global company search looking for manufacturers and distributors operating in the ultrasound accessories market as well as medical device manufactures utilising injection moulding. Over 8,000 companies were identified and screened against search parameters determined by Accelerate in conjunction with the university.


Accelerate identified several tiers of potential commercial partnering opportunities including:

  • companies currently operating in the ultrasound guided surgery accessory market (market leading direct competitors to the novel device)
  • companies selling products into similar end markets who were interested in adding new products to their portfolio
  • manufacturers of medical devices capable with injection moulding facilities
  • companies that are known to purchase medical device IP rights
  • contract manufacturers
  • distributors operating in key target product markets.

In addition, Accelerate was able to engage the University in direct talks with a global market leader. 




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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


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