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Tuesday, 30 January 2018 10:30

Market Research Sampling

Published in Market Research

Any company or organisation involved with market research has to have a good understanding of statistical sampling in order to be able to claim an accurate representation of any given population. Typically, the larger your sample size, the more likely it will be that your respondents’ answers will reflect the whole population.

Usually the population size (the total number of people who may potentially need your new product or service) of any given clinical specialty or academic research area is large and therefore it is impossible to ascertain the opinion of the entire group. Therefore it is necessary to obtain the opinion of a proportion (sample) of the population in order to provide a statistically reliable result.

Often it may not be possible to know the exact population which is not a problem when looking at the maths of probability as the size of the population is irrelevant i.e. a sample of 500 people is as equally useful as examining the opinions of 100,000. Population size only becomes a factor when you work with a relatively small, known respondent population.

In 2016, Accelerate Associates were tasked with completing an exercise to research the global commercial bumblebee production market. The market is small and, although truly global, there are only a small number of companies operating in this area. This made the possibility of gathering the opinion of the entire market much simpler.

Thursday, 25 January 2018 11:46

Bumblebee Pollen Substitute

Published in Case Studies

Bumblebees have been reared commercially since 1987 for the pollination of a range of soft fruits grown in poly-tunnels and glasshouses.

The bees are delivered in cardboard hives to the soft fruit growers and are currently fed honeybee collected pollen. There are approximately 30 producers of bumblebees worldwide with 3 of the largest producers based in Europe.

The challenge

Newcastle University wished to commission a piece of research to ascertain the need or willingness of the bumblebee producers to use a pollen substitute as supposed to the current honeybee collected pollen.

The University wanted to know the size of the market, current feeding regimes, any issues with honeybee collected pollen and the willingness of bumblebee producers to adopt a new pollen substitute.

The approach

A small amount of secondary research was conducted to identify and build an appropriate database of bumblebee producers. Primary research was then used to interview commercial bumblebee producers with particular focus being paid to the top three bumblebee producers.

Producers of bumblebees are located all around the world and therefore Accelerate Associates interviewed respondents in their native language to ascertain the most conclusive answers to the questions posed.


As part of the research Accelerate Associates was able to interview some of the key producers of bumblebees worldwide, including two of the largest based in Europe.  Both companies expressed a strong interest in the research being undertaken at Newcastle University and their work in the development of a pollen substitute.
Accelerate Associates was able to identify unique intelligence with regards to the size and growth of the commercial bumblebee market, including details on the most commonly produced bee species. Information was provided to the University as to the volume of honeybee collected pollen used globally by bumblebee producers and the cost thereof.
The research also highlighted the main customer groups for the bumblebee producers and the legislation that governs the production and export of bumblebees.

Tuesday, 23 January 2018 14:04

Structure of the mobility aids market

Published in Blog

The use of mobility aids, such as scooters and powered wheelchairs, is increasing globally at an estimated compound annual growth rate of 3-4%.

In the UK, mobility equipment is predominantly supplied through regional distributors of whom there are an estimated 1900 operating in the UK. The majority of the UK mobility aids supply market operates on a regional basis; however there are also national high volume dealers operating online as well as those who specialise in high specification prescription powerchairs. 

Accelerate conducted interviews across a sample of 200 mobility dealers to explore the structure of the mobility aids market (supply) and interrelationships between manufacturers and dealers - encompassing discussions about pricing structures, best-selling model intelligence and identifying key end user needs with regards to features, benefits, warranty and servicing. Click here to read the project case study.

If you have a market research requirement in the mobility aids market, or need in-depth intelligence about the structure of a health or medical technology market, please contact us today.

Published in News

Accelerate Associates has recently completed a market assessment of patient information management in the digital age. 

Unlike tech companies that start off from a position of digital strength, the healthcare market needs to capitalise on the digital opportunities that are opening up to the market. Providing benefits such as scale, speed and reach, Accelerate Associates has recently conducted a market assessment survey for developer Health2Works Ltd; a company specialising in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The research explored the current market for patient information leaflets and literature; exploring the authoring process, management of information, care pathways and where and when patient information is needed. This was all put into the context of shifting trends in acute care pathways and understanding the information needs of patients and their clinicians.

Depth interviews were conducted with clinical and management level respondents with the main focus directed towards Patient Information Officers. Other relevant clinicians and health management professionals were also identified and interviewed during the course of the research if they influenced or had direct control over patient information within a Trust.  

Steve Pashley, Managing Director at Health2Works Ltd comments, “The research that Accelerate Associates undertook for Health2Works has been invaluable; a fantastic project enabling us to understand the potential value of digitalizing patient information and identifying the best routes into individual Trusts. One unforeseen benefit of the research is that some NHS Trusts expressed an interest in our digital patient information platform solution during the course of the research. These sales leads are most definitely an added bonus!”

Organisations from all markets are now using digital platforms to enable transformation. Supporting new models of how to do business, communicate and sell, platform systems have the potential to create real value in the health sector and wider digital economy. 

"This was an exciting project to work on and that the patient information platform being developed by Health2Works is both relevant and timely in terms of providing a digital alternative to printed patient information” explains Katherine Bourne, Director at Accelerate Associates. “As acute care pathways are increasingly day-case focused, the need for good quality and timely patient information is crucial to achieving the best possible outcomes for patients.”

Accelerate Associates is a business-to-business marketing consultancy whose knowledge, experience and strategic insight help deliver expert public relations and specialist market research services to the medical, technology, bioscience and laboratory industries.

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


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