Our Blog

Published in News

Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.

Accelerate Associates provides marketing consultancy and market research services to companies operating in the science and technology markets to a client base ranging from start-ups to multinationals.

The Business Bridge programme supports businesses based in Staffordshire currently working within or hoping to access healthcare markets. The partnership between Keele University and UHNM provides fully funded innovation vouchers to the value of £7,000 to eligible companies.

The vouchers can be exchanged for access to an expert panel of specialist advisors within the healthcare and medical markets and/or specialist support such as; support for market access, product design, prototyping and testing and CE marketing and other regulatory advice.

Katherine Bourne, Director at Accelerate commented: “We are delighted to have won this tender and to have the opportunity to support businesses looking to enter or grow their presence in the healthcare market.”

Accelerate Associates specialises in early stage market assessments and route to market studies for medical devices and healthcare technologies.

Click here to visit the Keele University Business Bridge web page.

Thursday, 27 July 2017 15:45

International cancer screening research

Published in Blog

Accelerate Associates, a scientific marketing consultancy has researched the structure of healthcare markets in selected geographical areas including Australia, China, Iberia, Scandinavia, U.A.E and the U.S.A, in order to determine: how the healthcare markets operate in relation to breast cancer screening; how breast cancer screening and diagnostic mammography is funded; and to develop an understanding of the key associations, research groups and other influential organisations in breast cancer for each market. 

The research team considered the potential for a self-assessment and training scheme model for other vertical clinical areas.  This specifically entailed looking at other types of cancers that are routinely diagnosed using radiographic techniques.

The project output was to support the development of a structured business plan for each global market detailing how each operated; highlighting other clinical areas that could be exploited in the UK and internationally.

Accelerate Associates is a market research and outsourced marketing management services company, for businesses operating in the medical device, laboratory or technical product marketplaces.  The team specialises in delivering bespoke primary and secondary research packages to support product development and commercial decision making in the scientific and medical sectors. 

Published in Case Studies

Introduction

Accelerate Associates completed a mapping exercise for The University of Exeter's Environment and Sustainability Institute (ESI). The ESI is an interdisciplinary centre leading cutting-edge research into solutions to problems of environmental change. The aim of the research was to identify overseas academic organisations and research institutes with complementary research interests.

The Brief

The University of Exeter's Environment and Sustainability Institute required a review of universities in the Australasian region. The research objective was to identify institutions and leading academics undertaking high quality research in three key focus areas specified by the Environment Institute.

Our Approach

The study was completed using secondary research methodologies. Desk research was used to identify all universities and higher education establishments in the region.  Research performance indicators were then identified for each organisation. In addition, leading research focus areas and academics were identified through reviewing: online resources, citation indexes and by interrogating Elsevier's SciVal tool.

Results

Accelerate Associates delivered a short list of institutions matched against the Environment Institute’s areas of expertise. A database was created that provided contact details for each university as well as research performance metrics and named academics of interest.

The Environment  and Sustainability Institute plans to use the mapping exercise output to initiate early discussions with relevant overseas institutions in order to develop and explore collaborative research opportunities and linkages.

Published in News

Accelerate presented at a "Route to Market" workshop at Leeds University earlier this week. Organised by the Industry Engagement Academy, Faculty of Medicine and Health, we were invited to discuss the role of market research in considering an appropriate route to market strategy for novel medical technologies and products.

"The workshop was an enjoyable event, with representatives from the University discussing the role of health economics and how industry and academic collaboration can lead to the development of medical devices that meet the needs of today's clinicians." commented Philippa Bevan, Director. 

Accelerate Associates regularly undertakes route to market model studies for both university and private sector clients to identify potential sales partners, distributors and direct sales opportunities. This is in addition to market assessment exercises for innovations and technologies that are at an early stage in their development where we assess potential market need and size, and determine the commercial potential of a medical technology.

 Click here to view the Leeds University Industry Engagement Academy Market Research seminar.

Published in News

Accelerate Associates is delighted to be returning to the PraxisUnico Conference. Hosted this year by Sheffield Hallam University, the conference runs from 14th to 16th June 2017.

Philippa Bevan, Director, Accelerate Associates commented: "For those wanting to share best practice in knowledge exchange and research commercialisation, PraxisUnico is the conference to attend. The conference is an ideal forum in which to meet new and existing colleagues within research active organisations such as Universities and other public sector institutions."

Accelerate assesses commercial viability through market research and competitor analysis. Supporting the technology transfer process, Accelerate undertakes projects ranging from market assessments to route-to-market studies and identifying potential commercial partners.

 

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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