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Published in Market Research

Accelerate Associates has completed a market scoping exercise to survey a sample of laboratories across the UK. Targeting laboratory managers, the survey was designed to assess the market size and demand for a piece of specialist laboratory equipment.

Utilising a mixture of telephone interviews and online surveying, Accelerate Associates was able to define precise product feature requirements, issues with existing equipment and capture marketing communications intelligence for our client.

The respondents were drawn from a number of specialties ranging from water testing to medical microbiology laboratories.


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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


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