Our Blog

Published in Marketing

What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical devices markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging, medical devices, laboratory consumables, food supplements and emergency medical equipment. 

Both Katherine and I regularly draw on experiences gained in our early days at Bibby Sterilin Limited; developing and marketing products in the laboratory consumables market. There are not a huge number of marketing consultants that know one end of a Husky injection moulding machine from the other.

In addition to working with all things polyethylene, polystyrene and silicone rubber (!), among the team we have experience in supplying the emergency services in the US and UK, the food supplements industry, packaging (bottles, caps and closures) and even how to best bronze the world's strongest man - but that is a story for another day.

Perhaps best known for our work with early stage medical devices, we are acutely aware of the challenges that lie ahead in the healthcare market and also the potential for exciting innovation to help provide the strategies the world will need to deliver effective, efficient healthcare to an ageing population.

Founded in research that we have undertaken over the last decade, we truly believe that the medical technology market is ripe for innovation and we would hope to see some segments of the market take significant steps forward this year such as the use of gamification in rehabilitation.

Wednesday, 30 July 2014 09:45

Why we love working with MedTech SME's

Published in Market Research

There are around 3,000 companies in the UK MedTech market, of which the majority of them are   SMEs. Integral to this market are academic researchers, NHS clinicians, scientists, engineers and inventors resulting in an ecosystem that is ripe for innovation.

Start-ups play a significant role in this market. Specialising in early stage medical technology assessments means that Accelerate Associates is often privileged to work with young companies that plan to introduce a new medical technology into the market, have a disruptive technology or have developed a lifesaving – or changing idea.

From a market research perspective, this is a challenging and exciting market to work in. With the UK MedTech market now the sixth largest in the world, and the third largest in Europe, it is clear that UK MedTech SMEs are leading the way to improved healthcare systems and patient outcomes.

 

Blog Authors

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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Phone: 01785 747 102

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