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Tuesday, 06 February 2018 10:56

Keeping your brand healthy in 2018

Published in Marketing

The science markets have experienced uncertainty since the UK voted to leave the EU. Now, it is essential for brands to understand how they are perceived in the market.

Industry research has identified those brands that are continuing to grow in value despite current market conditions. These strong brands share the following attributes:

A strong purpose: to improve customer's lives somehow. Successful brands translate their purpose into their product/service development and articulate this clearly to their customers through marketing communications activity.

A positive brand experience: From the brand's website to product packaging and delivery, customers must have a positive experience.

Brands exampling the attributes above are more likely to be able to command a premium price, expand into new market segments and geographies.

However, measuring performance is key to understanding how your brand is perceived and, therefore, how performance can be improved. A strong, defined and differentiated purpose should be the main priority and should be reflected in every innovation, communication and interaction with your market.

From marketing strategy to communications activities, Accelerate Associates provides flexible marketing support to companies in the medical technology and laboratory markets. For companies looking to better understand how their brands are perceived, we provide customer satisfaction and brand awareness research to measure key indicators of brand performance.

 

 

Blog Authors

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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