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Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.

Accelerate Associates provides marketing consultancy and market research services to companies operating in the science and technology markets to a client base ranging from start-ups to multinationals.

The Business Bridge programme supports businesses based in Staffordshire currently working within or hoping to access healthcare markets. The partnership between Keele University and UHNM provides fully funded innovation vouchers to the value of £7,000 to eligible companies.

The vouchers can be exchanged for access to an expert panel of specialist advisors within the healthcare and medical markets and/or specialist support such as; support for market access, product design, prototyping and testing and CE marketing and other regulatory advice.

Katherine Bourne, Director at Accelerate commented: “We are delighted to have won this tender and to have the opportunity to support businesses looking to enter or grow their presence in the healthcare market.”

Accelerate Associates specialises in early stage market assessments and route to market studies for medical devices and healthcare technologies.

Click here to visit the Keele University Business Bridge web page.

Published in News

Accelerate presented at a "Route to Market" workshop at Leeds University earlier this week. Organised by the Industry Engagement Academy, Faculty of Medicine and Health, we were invited to discuss the role of market research in considering an appropriate route to market strategy for novel medical technologies and products.

"The workshop was an enjoyable event, with representatives from the University discussing the role of health economics and how industry and academic collaboration can lead to the development of medical devices that meet the needs of today's clinicians." commented Philippa Bevan, Director. 

Accelerate Associates regularly undertakes route to market model studies for both university and private sector clients to identify potential sales partners, distributors and direct sales opportunities. This is in addition to market assessment exercises for innovations and technologies that are at an early stage in their development where we assess potential market need and size, and determine the commercial potential of a medical technology.

 Click here to view the Leeds University Industry Engagement Academy Market Research seminar.

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Accelerate Associates is delighted to be returning to the PraxisUnico Conference. Hosted this year by Sheffield Hallam University, the conference runs from 14th to 16th June 2017.

Philippa Bevan, Director, Accelerate Associates commented: "For those wanting to share best practice in knowledge exchange and research commercialisation, PraxisUnico is the conference to attend. The conference is an ideal forum in which to meet new and existing colleagues within research active organisations such as Universities and other public sector institutions."

Accelerate assesses commercial viability through market research and competitor analysis. Supporting the technology transfer process, Accelerate undertakes projects ranging from market assessments to route-to-market studies and identifying potential commercial partners.

 

Thursday, 13 April 2017 13:29

Celebrating 10 years in business

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The team at Accelerate Associates is celebrating 10 years in business this week!

In that time we are proud to have helped save the bee (just a little bit), enabled companies to understand the finer points of urine collection and interviewed thousands of people and companies in a variety of languages. We do like to talk!

“For us, one of the things we enjoy the most is seeing the information we generate be used to create new products, innovations and even companies. We take a lot of satisfaction from seeing our research cited in funding applications and business plans; knowing that our findings are being used to drive an organisation forward. ” commented Katherine Bourne, Director at Accelerate.

Philippa Bevan, Director, Accelerate continued: “Ten years ago, our vision was to create a consultancy that provides no nonsense marketing and market research services; combined in equal measure with a love of science and technology and attention to detail. As we look to the future, this vision still remains true. We are committed to supporting our clients; whether developing a new product, creating relevant marketing plans and strategies or managing their media relations.”

 Since 2007, Accelerate Associates has supported science and technology organisations by generating bespoke market intelligence and strategic marketing plans to enable business decision making, product and business development.  As we move through 2017, how could Accelerate help your business? 

Contact us today to discuss how Accelerate can drive your business forward.

Friday, 31 March 2017 15:12

Shifting roles in medication prescribing

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Pharmacy prescribers are increasingly involved in drug administration as well as prescribing whereas clinicians are increasingly removed from the decision of how to deliver medication. This was a key finding in a recent Accelerate survey of hospital nurses, nurse prescribers, hospital pharmacists and pharmacy prescribers.

With shifting roles, a key benefit of using nurse prescribers was that incorrect or inappropriate administration of medication was more likely to be identified. From a pharmacy perspective, pharmacists are concerned whether the correct administration type e.g. infusion pump, is being used with the correct medication.

 

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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Drummond Road, Astonfields,
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