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Accelerate Associates has recently completed a market assessment of patient information management in the digital age. 

Unlike tech companies that start off from a position of digital strength, the healthcare market needs to capitalise on the digital opportunities that are opening up to the market. Providing benefits such as scale, speed and reach, Accelerate Associates has recently conducted a market assessment survey for developer Health2Works Ltd; a company specialising in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The research explored the current market for patient information leaflets and literature; exploring the authoring process, management of information, care pathways and where and when patient information is needed. This was all put into the context of shifting trends in acute care pathways and understanding the information needs of patients and their clinicians.

Depth interviews were conducted with clinical and management level respondents with the main focus directed towards Patient Information Officers. Other relevant clinicians and health management professionals were also identified and interviewed during the course of the research if they influenced or had direct control over patient information within a Trust.  

Steve Pashley, Managing Director at Health2Works Ltd comments, “The research that Accelerate Associates undertook for Health2Works has been invaluable; a fantastic project enabling us to understand the potential value of digitalizing patient information and identifying the best routes into individual Trusts. One unforeseen benefit of the research is that some NHS Trusts expressed an interest in our digital patient information platform solution during the course of the research. These sales leads are most definitely an added bonus!”

Organisations from all markets are now using digital platforms to enable transformation. Supporting new models of how to do business, communicate and sell, platform systems have the potential to create real value in the health sector and wider digital economy. 

"This was an exciting project to work on and that the patient information platform being developed by Health2Works is both relevant and timely in terms of providing a digital alternative to printed patient information” explains Katherine Bourne, Director at Accelerate Associates. “As acute care pathways are increasingly day-case focused, the need for good quality and timely patient information is crucial to achieving the best possible outcomes for patients.”

Accelerate Associates is a business-to-business marketing consultancy whose knowledge, experience and strategic insight help deliver expert public relations and specialist market research services to the medical, technology, bioscience and laboratory industries.

Friday, 24 November 2017 15:45

Market Assessment for Recap Health

Published in Case Studies

Introduction

Health2Works Limited specialises in producing web and mobile applications that help NHS and local government organisations support patients and clients.

The company has recently developed a new product called Recap Health which is an online patient information and self-care platform. Recap Health enables clinicians to send personalised, relevant, digital health and social care content to directly to patients such as videos, podcasts and leaflets.

Testimonial

“Accelerate produced a fantastic report within a few weeks, containing a lot of detailed and useful information that will certainly help us to drive Recap Health forward in the market. In addition to delivering the intelligence we needed, we were delighted to also receive contact details from a number of NHS organisations who are interested in speaking with us further.”

Steve Pashley, Managing Director, Health2Works Limited.

The Challenge

Developed in the mental health and community services sector, Health2Works required a detailed understanding of the potential market need for Recap Health in the acute market, specifically focusing on use in outpatient care.

Our Approach

We developed a research plan utilising both primary and secondary research.

Depth interviews were conducted with clinical and management level respondents focusing principally on Patient Information Leads, Quality Improvement Leads and IT / Digital Health leads.

Interviews ascertained expert opinions regarding potential market need for Recap Health, use of patient information and intelligence regarding the likelihood of Recap Health to improve patient self-care.

Secondary data analysis identified outpatient appointment numbers by specialty as well as demographic trends. Accelerate also analysed outpatient appointments by first or follow up, profiling the pattern of outpatient support by specialty.

Results

A total of 11 NHS Trusts were surveyed in depth, with quantitative data gathered from a further 8 NHS Trusts regarding their normal use and volume of patient information.

A detailed report was produced for Health2Works profiling the points in the care pathway where patient information is used, specialties that have a higher reliance on patient information and intelligence regarding the use of digital media with and for patients.

An additional benefit of the research was that 4 organisations requested to learn more about Recap Health and are now continuing their discussions direct with the Health2Works team.

Published in News

Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.

Accelerate Associates provides marketing consultancy and market research services to companies operating in the science and technology markets to a client base ranging from start-ups to multinationals.

The Business Bridge programme supports businesses based in Staffordshire currently working within or hoping to access healthcare markets. The partnership between Keele University and UHNM provides fully funded innovation vouchers to the value of £7,000 to eligible companies.

The vouchers can be exchanged for access to an expert panel of specialist advisors within the healthcare and medical markets and/or specialist support such as; support for market access, product design, prototyping and testing and CE marketing and other regulatory advice.

Katherine Bourne, Director at Accelerate commented: “We are delighted to have won this tender and to have the opportunity to support businesses looking to enter or grow their presence in the healthcare market.”

Accelerate Associates specialises in early stage market assessments and route to market studies for medical devices and healthcare technologies.

Click here to visit the Keele University Business Bridge web page.

Published in News

Accelerate presented at a "Route to Market" workshop at Leeds University earlier this week. Organised by the Industry Engagement Academy, Faculty of Medicine and Health, we were invited to discuss the role of market research in considering an appropriate route to market strategy for novel medical technologies and products.

"The workshop was an enjoyable event, with representatives from the University discussing the role of health economics and how industry and academic collaboration can lead to the development of medical devices that meet the needs of today's clinicians." commented Philippa Bevan, Director. 

Accelerate Associates regularly undertakes route to market model studies for both university and private sector clients to identify potential sales partners, distributors and direct sales opportunities. This is in addition to market assessment exercises for innovations and technologies that are at an early stage in their development where we assess potential market need and size, and determine the commercial potential of a medical technology.

 Click here to view the Leeds University Industry Engagement Academy Market Research seminar.

Published in News

Accelerate Associates is delighted to be returning to the PraxisUnico Conference. Hosted this year by Sheffield Hallam University, the conference runs from 14th to 16th June 2017.

Philippa Bevan, Director, Accelerate Associates commented: "For those wanting to share best practice in knowledge exchange and research commercialisation, PraxisUnico is the conference to attend. The conference is an ideal forum in which to meet new and existing colleagues within research active organisations such as Universities and other public sector institutions."

Accelerate assesses commercial viability through market research and competitor analysis. Supporting the technology transfer process, Accelerate undertakes projects ranging from market assessments to route-to-market studies and identifying potential commercial partners.

 

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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