Our Blog

Monday, 16 April 2018 15:48

The changing face of B2B e-commerce

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As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets.…
Tuesday, 10 April 2018 08:42

Using video to tell your story

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An ideal storytelling tool, videos are recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social…
Monday, 12 March 2018 12:39

Managing Distributors

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Appointing a distributor can provide valuable access to a market - whether a specific segment or geography as they will have well developed sales channels and customer networks. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. General distributors tend to have…
What sets Accelerate apart from most marketing organisations is our first hand product management experience in the laboratory supplies and medical devices markets. Specifically, we have been at the coalface of identifying unmet needs in the market and then developing, manufacturing and marketing new products into markets that include: Packaging,…
Tuesday, 06 February 2018 10:56

Keeping your brand healthy in 2018

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The science markets have experienced uncertainty since the UK voted to leave the EU. Now, it is essential for brands to understand how they are perceived in the market. Industry research has identified those brands that are continuing to grow in value despite current market conditions. These strong brands share…

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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Phone: 01785 747 102

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