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Friday, 18 January 2019 11:59

Testimonials: Capturing the full story

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I have lost count of the number of client testimonial pieces that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it…
Wednesday, 12 September 2018 11:48

Knocking on virtual doors

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Travelling, whether to meet with existing clients and prospects, attend exhibitions or networking events, enables essential activities that help businesses to grow. We are keenly aware of how much valuable time it takes to get around by road. Despite being regular users of public transport, this can be inconvenient when…
Monday, 16 April 2018 15:48

The changing face of B2B e-commerce

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As consumers, we have all witnessed the transformation of the B2C market through the use of digital technologies. Selling direct to customers has enabled retailers to tap into specific market segments through understanding their customers better as well as creating efficiencies in their supply chain and entering into overseas markets.…
Tuesday, 10 April 2018 08:42

Using video to tell your story

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An ideal storytelling tool, videos are recognised widely as the platform to use to engage with key audiences. Communication is changing We are now seeing a generational shift in how we interact with computers and phone screens. Communication is increasingly becoming more visual, using animated avatars, images, live-streaming and social…
Monday, 12 March 2018 12:39

Managing Distributors

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Appointing a distributor can provide valuable access to a market - whether a specific segment or geography as they will have well developed sales channels and customer networks. In the medical product market, distributors can be broadly categorised as either general distributors or specialist distributors. General distributors tend to have…
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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


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