Our Blog

Sunday, 13 April 2014 09:54

Improving market adoption of innovative medical devices

Written by 

Accelerate Associates regularly examines the potential market opportunity for novel medical devices and diagnostic tools. The next stage is to take the product to market.

There are generally five characteristics that affect the rate of adoption of innovative products. These are:

  • Relative advantage: What benefits the innovation provides the user over existing technology
  • Compatibility: How consistent the innovation is with existing values and needs in the market
  • Complexity: Whether the innovation is more or less difficult to use than existing technology
  • Trialability: How much can the innovation be experienced on a limited basis before purchase
  • Observability: The visibility of the result of using the innovation to other potential users in the market.

Accelerate produces strategic marketing plans to launch novel medical devices and diagnostics into the global marketplace. Using our market research expertise, we identify key opinion leaders and opportunities to identify potential early adopters. Combine this with a strategic marketing communications program for a successful new product launch.


Last modified on Tuesday, 26 May 2015 17:56

Blog Authors

Partnerships & Affiliations

Chartered Marketeer


Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


PO Box 4749


ST15 9FF

Phone: 01785 747 102

This email address is being protected from spambots. You need JavaScript enabled to view it.


Subscribe to our newsletter to receive an e-mail every now and again with all the latest Accelerate news.

Click here to subscribe