Our Blog

Thursday, 08 September 2016 12:34

Adopting a customer centric approach

Written by 

Accelerate Associates regularly undertakes customer satisfaction surveys for a variety of client types across the science and medical technology sector. From small scale UK-only surveys to multi-national projects, customer satisfaction surveys provide companies with a rich opportunity to learn from, and listen to, what their customers have to say.

Conducting regular customer surveys provides clients with the opportunity to:

  • Benchmark customer service versus competitors
  • Harvest new product or service improvement suggestions
  • Understand why customers choose your business
  • Measure progress against planned changes or campaigns
  • Measure performance against key performance indicators that are relevant to your business
  • Identify marketing opportunities

Although all companies can benefit from surveying their customers, customer surveys are particularly important for businesses that are ISO 9001 accredited or striving to achieve accreditation. 

ISO 9001 is the global benchmark for quality management and is designed to ensure that companies meet the needs and expectations of customers. The standard takes a customer centric approach, tying together business objectives, customer needs and the company marketing plan. Accreditation is also a mark of continual improvement.Through appropriate customer surveying, change and improvement can be measured alongside customer needs whilst collecting valuable marketing insight and opportunities.

If you would like to discuss your customer survey needs, please call Accelerate Associates on 01785 747 102 or email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Last modified on Thursday, 08 September 2016 12:41

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Blog Authors

Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

Contact.

Jupiter House
Drummond Road, Astonfields,
Stafford, ST16 3HJ

Phone: 01785 747 102

This email address is being protected from spambots. You need JavaScript enabled to view it.

Newsletter.

Subscribe to our newsletter to receive an e-mail every now and again with all the latest Accelerate news.

Click here to subscribe