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Monday, 22 July 2019 12:58

Client anonymity and GDPR

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A common issue that arises when assessing the market for an innovation is whether the act of revealing the client will induce respondent bias within the survey or compromise confidentiality in the marketplace. The Market Research Society Code of Conduct states that members must not disclose the identity of clients…
Friday, 12 April 2019 16:00

Take part in our runners survey

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Take Part in The Runners' Survey! We are currently interested in the opinions of all runners! Whether you are a recreational runner or an elite runner, the survey will only take a few minutes to complete and all respondents are eligible to enter a free prize draw to win a…
Friday, 18 January 2019 11:59

Testimonials: Capturing the full story

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I have lost count of the number of client testimonial pieces that we have worked on over the last 20 years and it is still true to say that testimonial articles remain a valid marketing tactic in the B2B arena. With technology just a click or voice command away, it…
Good quality market intelligence helps to reduce the risks associated with developing new or improved products by helping businesses to understand their potential customers, the competitive environment and market dynamics such as typical routes to market. At Accelerate, we believe firmly in generating actionable market intelligence to support business decision…
Wednesday, 12 September 2018 11:48

Knocking on virtual doors

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Travelling, whether to meet with existing clients and prospects, attend exhibitions or networking events, enables essential activities that help businesses to grow. We are keenly aware of how much valuable time it takes to get around by road. Despite being regular users of public transport, this can be inconvenient when…

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Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...


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