About Accelerate Associates

Philippa Bevan  

Philippa Bevan

Philippa Bevan has over fifteen years commercial and public sector experience in marketing, market research and product management spanning the education, laboratory, medical device, technology transfer and packaging industries. Philippa has a BSc (Hons) in Microbiology and Virology and is a Chartered Marketer.

Introduction

SwabTech Limited, a spin out from three NHS Trusts, is developing a device to automate the recovery of blood from surgical swabs in high blood loss surgery. The blood is subsequently processed via an intra-operative cell salvage system, for immediate infusion to the patient, providing an alternative to donated blood products and assisting the patient’s recovery.

Testimonial

“With this market assessment Accelerate Associates have provided a valuable addition to the clinical need and customer insight that is the foundation our technology development. Accelerate’s appreciation of the clinical community and environment led to rapid and valuable engagement, extending interest in our product and services."

Marcus Orton, CEO, SwabTech Limited

The Brief

Accelerate Associates was commissioned by SwabTech to undertake a market assessment study to define; the UK and international market size and opportunity for automatic swab washing, understand the clinical disciplines most likely to use automated swab washing and determine the likely decision-making group structure and relevant communications and messaging routes to access key stakeholders.

Our Approach

Depth interviews were conducted with clinical and management level respondents focusing principally on transfusion and operating department practitioners, anaesthetists and theatre nurses. Questionnaires were designed to procure expert opinions regarding the potential market for the product, market needs and intelligence regarding the supply chain, market size and pricing for an automatic swab washer. Secondary research was also conducted to identify existing information on patient blood management, intra-operative cell salvage and manual swab washing.

Results

Accelerate Associates provided SwabTech with an in depth report detailing the market size for intra-operative cell salvage and swab washing in the UK and internationally. The research focussed on the types of surgical specialities and procedures routinely using intra-operative cell salvage. In addition, depth questionnaires enabled a picture of the decision and buying group structures to be ascertained alongside marketing and communications intelligence to provide detail on key drivers for adopting the automatic swab washer.

 

Marketing consultancy Accelerate Associates is delighted to have successfully tendered to provide expert market research services to companies applying for market access assistance via the Keele University and University Hospitals of North Midlands NHS Trust (UHNM) Business Bridge programme.

Accelerate Associates provides marketing consultancy and market research services to companies operating in the science and technology markets to a client base ranging from start-ups to multinationals.

The Business Bridge programme supports businesses based in Staffordshire currently working within or hoping to access healthcare markets. The partnership between Keele University and UHNM provides fully funded innovation vouchers to the value of £7,000 to eligible companies.

The vouchers can be exchanged for access to an expert panel of specialist advisors within the healthcare and medical markets and/or specialist support such as; support for market access, product design, prototyping and testing and CE marketing and other regulatory advice.

Katherine Bourne, Director at Accelerate commented: “We are delighted to have won this tender and to have the opportunity to support businesses looking to enter or grow their presence in the healthcare market.”

Accelerate Associates specialises in early stage market assessments and route to market studies for medical devices and healthcare technologies.

Click here to visit the Keele University Business Bridge web page.

Introduction

Accelerate Associates completed a mapping exercise for The University of Exeter's Environment and Sustainability Institute (ESI). The ESI is an interdisciplinary centre leading cutting-edge research into solutions to problems of environmental change. The aim of the research was to identify overseas academic organisations and research institutes with complementary research interests.

The Brief

The University of Exeter's Environment and Sustainability Institute required a review of universities in the Australasian region. The research objective was to identify institutions and leading academics undertaking high quality research in three key focus areas specified by the Environment Institute.

Our Approach

The study was completed using secondary research methodologies. Desk research was used to identify all universities and higher education establishments in the region.  Research performance indicators were then identified for each organisation. In addition, leading research focus areas and academics were identified through reviewing: online resources, citation indexes and by interrogating Elsevier's SciVal tool.

Results

Accelerate Associates delivered a short list of institutions matched against the Environment Institute’s areas of expertise. A database was created that provided contact details for each university as well as research performance metrics and named academics of interest.

The Environment  and Sustainability Institute plans to use the mapping exercise output to initiate early discussions with relevant overseas institutions in order to develop and explore collaborative research opportunities and linkages.

Accelerate presented at a "Route to Market" workshop at Leeds University earlier this week. Organised by the Industry Engagement Academy, Faculty of Medicine and Health, we were invited to discuss the role of market research in considering an appropriate route to market strategy for novel medical technologies and products.

"The workshop was an enjoyable event, with representatives from the University discussing the role of health economics and how industry and academic collaboration can lead to the development of medical devices that meet the needs of today's clinicians." commented Philippa Bevan, Director. 

Accelerate Associates regularly undertakes route to market model studies for both university and private sector clients to identify potential sales partners, distributors and direct sales opportunities. This is in addition to market assessment exercises for innovations and technologies that are at an early stage in their development where we assess potential market need and size, and determine the commercial potential of a medical technology.

 Click here to view the Leeds University Industry Engagement Academy Market Research seminar.

Accelerate Associates is delighted to be returning to the PraxisUnico Conference. Hosted this year by Sheffield Hallam University, the conference runs from 14th to 16th June 2017.

Philippa Bevan, Director, Accelerate Associates commented: "For those wanting to share best practice in knowledge exchange and research commercialisation, PraxisUnico is the conference to attend. The conference is an ideal forum in which to meet new and existing colleagues within research active organisations such as Universities and other public sector institutions."

Accelerate assesses commercial viability through market research and competitor analysis. Supporting the technology transfer process, Accelerate undertakes projects ranging from market assessments to route-to-market studies and identifying potential commercial partners.

 

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Partnerships & Affiliations

MRS
Chartered Marketeer
MediLink
MDA
 
 

About.

Founded in 2007, Accelerate Associates is a specialist business-to-business marketing agency providing marketing and market research for science and medical technologies... More...

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